About Hawthorn - PNC Hawthorn

About Hawthorn

Hawthorn is a premier provider of family office services, offering tailored wealth management solutions to ultra-affluent families. We are committed to helping families build their legacies, while easing the complexities of considerable wealth, so that family trees flourish for generations to come.


At a Glance

We are a national practice, with clients in 48 states, that assists ultra-affluent families with their life and legacy goals.


PNC Hawthorn locations


Clients: More than 700 Relationships

Client/Advisor Ratio: 15:1

Assets Under Management: $33 Billion*

Total Assets Under Administration: $52.7 Billion*

Minimum Relationship Size: $20 Million

*Information as of March 31, 2018

View a list of our office locations »

Peer Recognition

  • "Top 10 Women in Asset Management" (Nicole Perkins, Managing Executive) | Financial Planning Magazine, May 2018
  • Wealth Planning Award, Family Wealth Report | March 2018
  • Women In Wealth Management Company Contribution, Family Wealth Report, | March 2017
  • Consulting Firm for Family Offices, Private Asset Management | February 2017


Capability, Comfort, Character & Courage

We understand that choosing a firm to manage your wealth is a monumental decision.  As you search for a wealth management relationship, we encourage you to consider what we call the four “C”s or core attributes:

  • the Capability to deliver the services you need,

  • personal relationships that foster a high level of Comfort for you and your family,

  • the Character to always do what is right for you, rather than what seems right for the firm,

  • and, perhaps most importantly, the Courage to tell you what you need to know even when it may conflict with what you want to hear.

Hawthorn’s most successful client relationships are with families who want a truly mutual collaboration. We believe such relationships are strongest with these core attributes at their heart.

©2015 Hawthorn, PNC Family Wealth®. All rights reserved