Over 20 years ago, Hawthorn’s leaders recognized that families of significant wealth had both financial and non-financial objectives. Typically, they were concerned about multi-generational financial security, serving their communities, raising conscientious and productive children and leaving behind a legacy beyond material assets. We felt that families of wealth truly wanted to live their lives well and to make the world a better place and we were aware that it would take much more than investment advice to achieve these goals. Though investments are critically important and help facilitate the achievement of goals, rarely do families define success by the dollar value of their holdings.
At the time, many financial services firms were addressing one or two dimensions of what these families needed, but few were offering the high level of holistic support we thought was necessary. In forming Hawthorn, we created a service firm that spends as much time focused on non-financial issues as it does on investments and financial planning. We built Hawthorn specifically to meet previously unacknowledged needs that many families of wealth share.
Because Hawthorn was founded as a business unit of The PNC Financial Services Group, our clients enjoy the peace of mind associated with an exceptionally well capitalized firm and the extra measure of security that comes with a variety of government regulators independently overseeing our business practices.
Hawthorn has evolved over the years because we wanted to have the right people, processes and capabilities to be relevant to our clients and to stand as a leader among firms who serve families of wealth. Our strategy for growing Hawthorn has always been client-driven. When we identified an area where our client families needed additional services, we found a way to meet that need, whether through internal growth, acquisition or a network of carefully vetted external resources.
Today, Hawthorn stands as one of the nation’s premier providers of integrated financial services.