Financial education is at the core of our culture and allows us to help others secure financial well-being.
In 2017—and in light of our customers’ evolving banking needs and behaviors—we recognized an opportunity to evolve our approach to financial education. Specifically, we want to ensure that we are providing consumers with relevant and useful insights that they can apply in their daily lives to achieve their financial goals.
In addition to testing new technology and a differentiated strategy, we have continued to develop our Achievement Sessions website. Featuring independent experts sharing their strategies for achieving financial goals, we added new blog posts, including:
In 2017, we also continued to develop PNC Point of View, our brand journalism website that features resources, perspectives and insights on a variety of topics, including but not limited to planning for retirement, adhering to a budget, protecting your personal information and teaching children how to save money.
In 2018, our priority is to launch new tools that not only provide insights but encourage consumers to take action. This launch will include a refresh of our digital properties, including:
In addition, PNC is developing workshops designed for people who want to participate in in-person, employee-led sessions with bankers who discuss topics, including but not limited to:
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