Customer preferences are rapidly evolving with more and more PNC customers using online, mobile and ATM channels to complete their financial transactions. As ongoing investments in technology are required to meet customers’ needs and remain competitive, PNC continues to focus on innovation and technology across its businesses and in communities where it operates. By driving innovation at a faster pace, we believe that we can fundamentally change the way banking is done. Among other actions, we are focused on:
In 2017, and as part of its efforts to make banking easier and safer for its customers, PNC introduced three new digital tools:
Also in 2017, we launched numo, a spinoff FinTech incubator that develops financial services technology targeted for use by PNC and potentially commercialized outside the company. numo, a truly unique model in corporate-led innovation that empowers PNC to build FinTech from inside the bank, identifies project opportunities by mining bank employees’ ideas and working with academic researchers and entrepreneurs to develop commercializable technologies.
Innovation Lab (iLab)
PNC’s iLab opened in 2015 to enhance PNC’s ability to design, test, refine and improve the PNC customer experience. The iLab’s primary function is to provide a space where we can choreograph PNC consumer experiences, including technology, process and operations, space design, sales and service scripts, and marketing material. The iLab has been successfully integrated into PNC’s product development culture and has become a place where new products, services and experiences are conceived and refined before launch.
PNC recognizes that to maintain a competitive advantage in the market, it must elevate its customer experiences to be more relevant, responsive and intuitive. Our experience design team ensures that the customer is always the main focus of any new product, solution, service or other banking experience and leverages design thinking as the foundation to approaching any solution.
by PNC in 2017
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