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As the demographics of the United States and PNC's markets shift, we're making every effort to get to know our diverse customer base and deliver solutions and services to ensure that we are meeting their needs — at every stage of life. To keep up with those changes, our Diverse Growth Segments team shares marketplace and cultural data and competitive intelligence with internal and external partners, making sure we apply the insights to everything we offer — from customer experiences to product innovation.
PNC provides a wide range of services to non-English speaking customers, including:
Financial Education for Spanish-Speaking Customers
Over the past two years, PNC has launched Spanish versions of two of its websites that help users explore the fundamentals of money and credit management. These sites complement PNC’s Spanish-language financial education workshops on budgeting, borrowing and first-time home-buying, among other topics, and are important tools that help serve PNC’s Spanish-speaking customers.
Information about PNC's financial education resources for all customers can be found at www.pnc.com/financialeducation.
As part of our commitment to deliver an exceptional customer experience, we offer a variety of products and services to make banking easier, safer and more convenient for all customers, including those with disabilities.
To best serve those with a disability, we are focused on:
Our Consumer Driven Healthcare Product Team is custodian for the Achieving a Better Life Experience (ABLEnow) Program administered by the Virginia College Savings Plan. An ABLEnow account is a tax-advantaged savings account for individuals with disabilities, providing a new way to save, invest and pay for qualified disability expenses. These accounts combine elements of 529s, IRAs and Health Savings Accounts. In most cases, eligible individuals can save without losing eligibility for financial means–based benefit programs like Medicaid and Supplemental Security Income (SSI). ABLEnow programs are administered by individual states, and typically customers are not required to be a resident of a particular state to join its program.
In the 2010 U.S. Census, non-traditional family structures represented more than half of the total census, a number that continues to grow. Nearly nine years ago, three PNC employees embraced our corporate value of Diversity & Inclusion and established the Planning for the Modern Family National Practice Group. The practice group addresses the unique financial planning needs of customers who do not identify as a traditional married couple with children.
Members of the group are highly credentialed wealth strategists who not only work with their clients, but also volunteer their time and share their expertise with our communities and the news media, which helps keep the needs of modern families front and center. In 2018, group members were featured on the Fox Business Network and CNBC, as well as in the Wall Street Journal and Business Insider. They also presented at professional association conferences, including the Financial Planning Association, Estate Planning Council and the National Association of African American Financial Advisors.
The practice group also serves as a go-to resource for our employees. For example, one of the group’s members was called on to help a local retail branch assist and support a customer who was making account changes as the result of a gender transition.
In 2019, the group will provide new white papers and thought leadership in the areas of late-life romances, banking and lending strategies for unmarried couples, culturally informed financial planning, adoption issues for non-traditional couples and single individuals, and planning for genetic material.
through our customer service interpretation services
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