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Social Media

PNC continued to grow its social presence throughout 2016 with the launch of two new properties, a LinkedIn Showcase page dedicated to thought-leadership content for small- and mid-sized corporations, and four Pinterest boards focused on delivering financial insight to consumers as they plan for life’s milestones

The August 2016 launch of PNC’s presence on Pinterest was highly successful. PNC’s launch content focused on Early Childhood Education, Understanding Your Finances, All Things Home, and Long-Term Planning. Each board consists of pins covering topics such as “100+ Lesson Plans” [for early educators’ use in the classroom] and “Spending Diet” tips.

The content surpassed many of Pinterest’s benchmarks for the financial services industry, achieving a 28 percent higher click-thru rate and a 9 percent lower cost-per-click than Pinterest's average. As Pinterest has proven to be effective in driving traffic to our website, it will continue to be expanded in 2017.

Meeting customer service needs through social media channels also will remain a priority in 2017. PNC’s dedicated Customer Care team continues to monitor and respond to customer service inquiries on the company’s three corporate social properties (Facebook, @PNCBank and @PNCBank_Help), and in 2016, published 66,955 responses to customer questions, feedback and/or complaints. PNC remained diligent in exceeding response-time expectations, resulting in a 37 percent improvement in response time, from 35 minutes to 22 minutes.

~67,000

Responses to Customers

via social media in 2016

 

37%

Improvement in Response Time

compared to last year (from 35 to 22 minutes)

Strengthening Connections. Fostering Success.

2018 Corporate Social Responsibility

Summary of Our Efforts »

Download 2018 CSR Report

Download 2018 Executive Summary

Learn More About CSR

Stakeholder Engagement »

Download previous Reports and Newsletters »

Recognized for our Efforts

Corporate Awards & Recognition

Employer of Choice

  • 50 Most Engaged Workplaces™, Achievers (2018)
  • Most Admired for HR, Human Resource Executive magazine (2018)
  • 50 Happiest Companies in America, CareerBliss (2018)

Diversity & Inclusion

  • 2019 Employer of the Year, Disability:IN (2019)
  • Best Finance Companies for Women, Fairygodboss (2019)
  • Gender-Equality Index (BFGEI), Bloomberg (2019)
  • Best Places to Work for LGBTQ Equality, Human Rights Campaign (2019)
  • A. Leon Higginbotham Corporate Leadership Award, National Lawyers' Committee for Civil Rights (2018)
  • Top 50 Employers, CAREERS & the disABLED magazine (2020)
  • Top 70 Companies for Executive Women, National Association for Female Executives (2019)
  • 100% Score on the 2019 Disability Equality Index® (DEI®) Best Places to Work™
  • The Most Powerful Women in Banking and Finance, American Banker (2018)
  • 50 Best Companies for Diversity, Black Enterprise magazine (2018)
  • Best Companies to work for Women, WOMEN'S CHOICE AWARD® (2019)
  • Top Financial Companies, Professional Woman’s magazine (2019)
  • 2019 "Best-of-the-Best" Corporation for Inclusion, National Gay & Lesbian Chamber of Commerce (NGLCC) and National Business Inclusion Consortium (NBIC) (2019)
  • Best Companies for Dads, Working Mother magazine (2018)
  • 50 Best Places to Work for New Dads, Fatherly (2018)
  • Top Supplier Diversity Programs, Black EOE Journal (2019)
  • Top Employer, Black EOE Journal (2019)
  • Top LGBTQ+ Friendly, Black EOE Journal (2019)
  • 50 Out Front: Best Places to work for Women & Diverse Managers, DiversityMBA Magazine (2019)
  • Best of the Best for Top Disability-Friendly Companies, DIVERSEability magazine (2018)
  • Top Financial/Banking Companies, Hispanic Network magazine (2018)
  • Top 1000 Company Worldwide for Millennial Women, Mogul (2018)
  • Best Companies to work for Multicultural Women, WOMEN'S CHOICE AWARD® (2019)

Military & Veteran Support

  • Best of the Best Top Veteran-Friendly Companies, U.S. Veterans Magazine (2019)
  • Top Veteran Friendly Supplier Diversity Programs, U.S. Veterans magazine (2019)

Community Investments

  • Outstanding Community Reinvestment Act Rating
  • Silver Halo Award, Engage for Good (2018)
  • Laurie D. Zelon Pro Bono Award, Pro Bono Institute (2018)
  • Corporate Social Responsibility Leadership Award, Financial Services Roundtable (2017)
  • Corporate Citizenship Award, Pittsburgh Business Times (2017)

Environmental Sustainability

  • 100 Most Sustainable Companies, Barron’s (2018)
  • Leader in Climate Disclosure, Carbon Disclosure Project (2017)

Related Resources

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