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Social Media
PNC continued to grow its social presence throughout 2016 with the launch of two new properties, a LinkedIn Showcase page dedicated to thought-leadership content for small- and mid-sized corporations, and four Pinterest boards focused on delivering financial insight to consumers as they plan
for life’s milestones.
The August 2016 launch of PNC’s presence on Pinterest was highly successful. PNC’s launch content focused on Early Childhood Education, Understanding Your Finances, All Things Home, and Long-Term Planning. Each board consists of pins covering topics such as “100+ Lesson Plans” [for early educators’ use in the classroom] and “Spending Diet” tips.
The content surpassed many of Pinterest’s benchmarks for the financial services industry, achieving a 28 percent higher click-thru rate and a 9 percent lower cost-per-click than Pinterest's average. As Pinterest has proven to be effective in driving traffic to our website, it will continue to be expanded in 2017.
Meeting customer service needs through social media channels also will remain a priority in 2017. PNC’s dedicated Customer Care team continues to monitor and respond to customer service inquiries on the company’s three corporate social properties (Facebook, @PNCBank and @PNCBank_Help), and in 2016, published 66,955 responses to customer questions, feedback and/or complaints. PNC remained diligent in exceeding response-time expectations, resulting in a 37 percent improvement in response time, from 35 minutes to 22 minutes.
~67,000
Responses to Customers
via social media in 2016
37%
Improvement in Response Time
compared to last year (from 35 to 22 minutes)
Someday Starts Today
2017 Corporate Social Responsibility
Recognized for our Efforts
Corporate Awards & Recognition
High-Performance Franchise
- World's Most Admired Companies, FORTUNE magazine (2018)
- 100 Most Sustainable Companies, Barron’s (2018)
- J.D. Power 2017 National Bank Satisfaction StudySM (First-Place Ranking)
- Forbes Global 2000, Forbes magazine (2017)
Employer of Choice
- Top 50 Employers, CAREERS & the disABLED magazine (2018)
- Great Workplace Award, Gallup (2017)
- 50 Happiest Companies in America, CareerBliss (2017)
Diversity & Inclusion
- Bloomberg Financial Gender Equality Index (2018)
- Top Financial Companies, Professional Woman’s magazine (2018)
- The Most Powerful Women in Banking, American Banker (2017)
- Best Places to Work for LGBTQ Equality, Human Rights Campaign (2017)
- Top 50 Companies for Executive Women, National Association for Female Executives (2017)
- America’s 2017 “Best-of-the-Best” Corporations for Inclusion, National Gay & Lesbian Chamber of Commerce (NGLCC) (2017)
- 100 Best Companies for Working Mothers, Working Mother magazine (2017)
- Top Diversity Employer 2017, Professional Woman’s magazine (2017)
- Best Places for Women & Diverse Managers to Work, Diversity MBA Magazine's 50 Out Front Companies for Diversity Leadership (2017)
- Best of the Best for Top Disability-Friendly Companies, DIVERSEability magazine (2017)
- Top Corporation for Disability-Owned Businesses, US Business Leadership Network (2017)
Military & Veteran Support
- 2017 Best Corporations for Veterans Business Enterprises, National Veteran Owned Business Association (2017)
- Sponsor of the Year, Guardian Angels Medical Service Dogs, Inc. (2017)
- Employee Business Resource Group Exemplar Award, Vibrant Pittsburgh (2017)
- Spotlight Impact Award, PRISM (2017)
Community
- Outstanding Community Reinvestment Act Rating
- Corporate Social Responsibility Leadership Award, Financial Services Roundtable (2017)
- Corporate Citizenship Award, Pittsburgh Business Times (2017)
Environmental
- Leader in Climate Disclosure, Carbon Disclosure Project (2017)
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