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Social Media

PNC continued to grow its social presence throughout 2016 with the launch of two new properties, a LinkedIn Showcase page dedicated to thought-leadership content for small- and mid-sized corporations, and four Pinterest boards focused on delivering financial insight to consumers as they plan for life’s milestones

The August 2016 launch of PNC’s presence on Pinterest was highly successful. PNC’s launch content focused on Early Childhood Education, Understanding Your Finances, All Things Home, and Long-Term Planning. Each board consists of pins covering topics such as “100+ Lesson Plans” [for early educators’ use in the classroom] and “Spending Diet” tips.

The content surpassed many of Pinterest’s benchmarks for the financial services industry, achieving a 28 percent higher click-thru rate and a 9 percent lower cost-per-click than Pinterest's average. As Pinterest has proven to be effective in driving traffic to our website, it will continue to be expanded in 2017.

Meeting customer service needs through social media channels also will remain a priority in 2017. PNC’s dedicated Customer Care team continues to monitor and respond to customer service inquiries on the company’s three corporate social properties (Facebook, @PNCBank and @PNCBank_Help), and in 2016, published 66,955 responses to customer questions, feedback and/or complaints. PNC remained diligent in exceeding response-time expectations, resulting in a 37 percent improvement in response time, from 35 minutes to 22 minutes.

~67,000

Responses to Customers

via social media in 2016

 

37%

Improvement in Response Time

compared to last year (from 35 to 22 minutes)

Moments That Matter.

2019 Corporate Social Responsibility

Summary of Our Efforts »

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Recognized for our Efforts

Corporate Awards & Recognition

Industry/Reputation

  • World’s Most Admired Companies, Fortune (2020)
  • U.S. Best Bank, Euromoney Awards for Excellence (2020)
  • Best National Banks, Kiplinger (2020)

Corporate Social Responsibility

  • Outstanding Community Reinvestment Act Rating
  • 100 Most Sustainable Companies, Barron’s (2020)
  • JUST 100 America’s Most Just Companies, JUST Capital (2020)
  • America’s Most Responsible Companies, Newsweek (2020)

Diversity & Inclusion

Accessibility

  • 100% Score on Disability Equality Index® (DEI®) Best Places to Work™ (2020)
  • Top 50 Employers, CAREERS & the disABLED Magazine (2020)
  • Employer of the Year, Disability:IN (2019)


LGBTQ+

  • Best Places to Work for LGBTQ Equality, Human Rights Campaign (2020)
  • Top LGBTQ+ Friendly, Black EOE Journal (2020)
  • Best-of-the-Best Corporation for Inclusion, National Gay & Lesbian Chamber of Commerce and National Business Inclusion Consortium, (2019)


Veterans

  • Best of the Best Top Veteran-Friendly Companies, U.S. Veterans Magazine (2020)
  • Top Veteran-Friendly Supplier Diversity Programs, U.S. Veterans magazine (2020)


Women

  • 100 Best Companies, Working Mother (2020)
  • Top 70 Companies for Executive Women, National Association for Female Executives (2020)
  • Gender-Equality Index, Bloomberg (2020)
  • Top Financial Companies, Professional Woman’s Magazine (2020)
  • Most Powerful Women in Banking and Finance, American Banker (2020)
  • 50 Out Front: Best Places to Work for Women & Diverse Managers, Diversity MBA Magazine (2020)
  • Best Finance Companies for Women, Fairygodboss (2020)
  • Board Diversity Award, DirectWomen (2019)
  • Best Companies to Work for Women, WOMEN'S CHOICE AWARD® (2019)
  • Best Companies to Work for Multicultural Women, WOMEN'S CHOICE AWARD®(2019)

Related Resources

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