PNC recognizes that the growth in women-owned businesses offers both opportunity and responsibility. While companies owned by women are a fast-growing business segment in the United States, their revenue and employee headcount still lag those of their male counterparts.
Developing business relationships with women who own or run companies allows us to grow our customer base as we provide the insights, connections and financial products and services that their companies need to thrive.
To better support the success of this influential segment, PNC offers bankers proprietary training so that they may better understand the opportunities and challenges facing female financial decision makers. Since this training’s inception in 2010, more than 1,700 male and female bankers across the organization have become PNC-Certified Women’s Business Advocates (WBAs).
Since meeting PNC branch manager and WBA Lori Williams in 2008, Carol Philp has quadrupled the size of her business, Pittsburgh-based CPI Creative. Now serving clients ranging from startups to Fortune 100 companies, Philp credits the unwavering support of Lori and PNC for fueling CPI’s momentum.
"PNC believed in me at a time when another bank had turned me away, saying my business posed too much risk,” says Philp, who provides branded apparel, graphic design, and custom promotional-product design and manufacturing. “Lori recognized our potential and has supported us every step of the way.”
Williams’ ability to identify and fulfill the needs of women executives and entrepreneurs stems from her commitment to WBA principles. “As women, we tend to like doing business with people we know and trust,” she explains. “PNC WBAs take the time to build relationships so we can truly understand each client’s vision and offer solutions to help her business thrive.”
According to Philp, “It means a lot to a business to have the faith and backing of your bank. And to also have the personal support of an advocate like Lori is more than you could ask for.”
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