Female financial decision makers are a large, growing and influential customer segment for PNC. Women make or influence most household financial decisions, represent the fastest-growing sector of privately-held business owners and individual mortgage borrowers, and control more than half of the nation’s wealth. In large corporate executive suites and boardrooms, women are also gaining ground.
In 2017—and in an effort to better support this audience of female decision makers—PNC’s Women’s Business Development program launched updated requirements for its PNC-Certified Women’s Business Advocates (WBAs). PNC has more than 1,700 WBAs, 30 percent of which whom are men, who receive training so that they may better understand the opportunities and challenges facing female financial decision makers.
As part of its efforts to connect and inspire women, PNC also hosts speaker series for its employees and customers and regularly collaborates with the Business Journals and Bizwomen.com to broadcast webcasts specifically for women.
Providing networking and mentoring opportunities for businesswomen is another focus of PNC’s Women’s Business Development program. PNC Wealth Management sponsors the Women Presidents’ Organization, a peer-to-peer mentoring model for high revenue-generating women who own and run businesses. PNC supports approximately 45 WPO chapters across its consumer footprint and has been instrumental in founding several chapters in communities where women presidents lacked a peer network.
For 12 consecutive years, PNC has supported C200, a membership organization comprised of the world’s most successful women entrepreneurs and corporate innovators. In 2017, our involvement helped to launch the C-Ahead leadership program for women corporate executives with significant profit and loss responsibility whose career goal is to reach the executive suite. PNC supports a similar C200 Protégé Program for women entrepreneurs.
across the organization, both male and female
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