Priority Issues

In 2015, PNC conducted a comprehensive materiality analysis to identify its priority issues while taking into account the concerns and expectations of internal and external stakeholders. This materiality analysis is a requirement of the Global Reporting Initiative’s (GRI) G4 framework and informed much of the content in this report.

As part of the materiality analysis, we worked with a sustainability consultant to conduct in-depth research, including surveying employees and conducting interviews with PNC executives, customers and suppliers, as well as public officials and community leaders.

We selected each participant carefully, surveying employees whose roles are relevant to the company’s environmental, social and governance (ESG) priorities, and interviewing external stakeholders who are familiar with PNC’s strengths, opportunities and impacts. 

Priority Issues

Among other results, PNC’s analysis confirmed that financial performance, customer relations, data privacy and protection, community engagement, innovation and ethical conduct are the issues of greatest importance and impact to PNC and its stakeholders. 

In addition to identifying the company’s priority issues, PNC’s analysis assessed the extent to which these issues impact various stakeholders. Below is a table that outlines the boundaries of these issues, all of which are mapped to GRI G4 Aspects or topics.

  GRI G4 Material Aspects Material within organization or external Relevant external entities
Financial Performance Economic performance
Both Communities, competitors, customers, non-governmental organizations, shareholders,  suppliers
Customer Relations Product and service labeling Both Customers, non-governmental organizations, regulators
  Marketing communications Both Customers, shareholders, non-governmental organizations, regulators
Data Privacy & Protection Customer privacy Both Customers, shareholders, employees
Community Engagement Market presence Both Communities, competitors, customers, non-governmental organizations, suppliers
  Indirect economic impacts External Communities, customers, non-governmental organizations, suppliers
Innovation N/A - GRI does not have relevant aspects
Both Competitors, customers, shareholders, regulators, suppliers
Ethical Conduct Anti-corruption Both Customers, shareholders, regulators, suppliers
  Anti-competitive behavior Both Competitors, customers, shareholders, regulators, suppliers

Report Scope

PNC publishes an annual Corporate Social Responsibility (CSR) report. This is our third GRI-based report and has been prepared in accordance with the Core GRI G4 Guidelines, including the Financial Services Sector Disclosure. PNC’s 2017 CSR report covers the period of January 1 through December 31, 2017. Our most recent, prior CSR report was published in March 2017.

Someday Starts Today
2017 Corporate Social Responsibility

Summary of Our Efforts »

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Download the 2017 PNC CDP Response

Recognized for our Efforts

Corporate Awards & Recognition

High-Performance Franchise

  • World's Most Admired Companies, FORTUNE magazine (2018)
  • 100 Most Sustainable Companies, Barron’s (2018)
  • J.D. Power 2017 National Bank Satisfaction StudySM (First-Place Ranking)
  • Forbes Global 2000, Forbes magazine (2017)

Employer of Choice

  • Top 50 Employers, CAREERS & the disABLED magazine (2018)
  • Great Workplace Award, Gallup (2017)
  • 50 Happiest Companies in America, CareerBliss (2017)

Diversity & Inclusion

  • Bloomberg Financial Gender Equality Index (2018)
  • Top Financial Companies, Professional Woman’s magazine (2018)
  • The Most Powerful Women in Banking, American Banker (2017)
  • Best Places to Work for LGBTQ Equality, Human Rights Campaign (2017)
  • Top 50 Companies for Executive Women, National Association for Female Executives (2017)
  • America’s 2017 “Best-of-the-Best” Corporations for Inclusion, National Gay & Lesbian Chamber of Commerce (NGLCC) (2017)
  • 100 Best Companies for Working Mothers, Working Mother magazine (2017)
  • Top Diversity Employer 2017, Professional Woman’s magazine (2017)
  • Best Places for Women & Diverse Managers to Work, Diversity MBA Magazine's 50 Out Front Companies for Diversity Leadership (2017)
  • Best of the Best for Top Disability-Friendly Companies, DIVERSEability magazine (2017)
  • Top Corporation for Disability-Owned Businesses, US Business Leadership Network (2017)

Military & Veteran Support

  • 2017 Best Corporations for Veterans Business Enterprises, National Veteran Owned Business Association (2017)
  • Sponsor of the Year, Guardian Angels Medical Service Dogs, Inc. (2017)
  • Employee Business Resource Group Exemplar Award, Vibrant Pittsburgh (2017)
  • Spotlight Impact Award, PRISM (2017)


  • Outstanding Community Reinvestment Act Rating 
  • Corporate Social Responsibility Leadership Award, Financial Services Roundtable (2017)
  • Corporate Citizenship Award, Pittsburgh Business Times (2017)


  • Leader in Climate Disclosure, Carbon Disclosure Project (2017)