Responsible Investing Grows More Popular with Investors
Responsible investing allows you to invest in ways that align with your values without sacrificing financial performance.
The expression “put your money where your mouth is” may be more possible than you realize. Responsible investing options allow you to invest your money in a way that aligns with your values while potentially minimizing risk.
At PNC, responsible investing includes methods of investing in which you can choose how to invest your money based on environmental, social or governance issues, as well as financial performance.
Although responsible investing has been around for decades, it’s gaining popularity now that there are more mainstream options for people at all different income levels and for those passionate about different causes and issues. Companies also are growing more conscious about making socially responsible decisions, providing more options for responsible investors. Some groups, such as Millennials, Generation X and non-profit organizations are particularly interested in responsible investing right now, but they’re not the only ones taking advantage of it. In 2016, responsible investment strategies accounted for $1 of every $5 being professionally managed in the United States – and the number will likely continue to grow.
Getting Started with Responsible Investing
If you want to start using responsible investing strategies, you should consult a trusted advisor.
Most responsible investing options come down to your position on four intentions:
- Making an Impact: targeting specific outcomes, typically in private markets
- Doing No Harm: aligning your values and portfolio on an exclusionary basis (screening out and avoiding certain causes)
- Managing Risk: using strategies focused on environmental, social or governance standards and risks
- Doing Good: aligning values and portfolio in an inclusionary manner (by supporting certain causes)
Some popular “do good” factors include alternative energy, green building and sustainable water. Popular “do no harm” factors for investors are board composition, climate change, labor standards and human rights.
Learn more about responsible investing »
Responsible investing considers social, environmental and governance factors to help meet financial goals while managing risk and supporting personal beliefs or values. PNC offers a variety of responsible investing solutions to help meet investor needs, whether they want to do good, make an impact, manage risks or do no harm.
Responsible investment strategies account for more than $1 of every $5 being professionally managed in the U.S.* -- and the number will likely continue to grow.
Responsible investing has grown* 33 percent from 2014 to 2016.
*Assets under sustainable and responsible investment strategies in the United States increased from $6.57 trillion in 2014 to $8.72 trillion in 2016. Source: US SIF Foundation
The PNC Financial Services Group, Inc. (“PNC”) uses the marketing name PNC Wealth Management® to provide investment and wealth management, fiduciary services, FDIC-insured banking products
and services, and lending of funds through its subsidiary, PNC Bank, National Association (“PNC Bank”), which is a Member FDIC, and to provide specific fiduciary and agency services through its
subsidiary, PNC Delaware Trust Company or PNC Ohio Trust Company. PNC does not provide legal, tax, or accounting advice unless, with respect to tax advice, PNC Bank has entered into a written tax
services agreement. PNC does not provide services in any jurisdiction in which it is not authorized to conduct business. PNC Bank is not registered as a municipal advisor under the Dodd-Frank Wall
Street Reform and Consumer Protection Act (“Act”). Investment management and related products and services provided to a “municipal entity” or “obligated person” regarding “proceeds of municipal
securities” (as such terms are defined in the Act) will be provided by PNC Capital Advisors, LLC, a wholly-owned subsidiary of PNC Bank and SEC registered investment adviser.
“PNC Wealth Management” is a registered service mark of The PNC Financial Services Group, Inc.
Investments: Not FDIC Insured. No Bank Guarantee. May Lose Value.
©2018 The PNC Financial Services Group, Inc. All rights reserved.
Important Legal Disclosures & Information
These articles are for general information purposes only and are not intended to provide legal, tax, accounting or financial advice. PNC urges its customers to do independent research and to consult with financial and legal professionals before making any financial decisions.
This site may provide reference to Internet sites as a convenience to our readers. While PNC endeavors to provide resources that are reputable and safe, we cannot be held responsible for the information, products or services obtained on such sites and will not be liable for any damages arising from your access to such sites. The content, accuracy, opinions expressed and links provided by these resources are not investigated, verified, monitored or endorsed by PNC.
PNC Asset Management Group is the combined marketing name for the asset management and banking activities conducted by PNC Bank, National Association ("PNC Bank") under the marketing names PNC Wealth Management®, Hawthorn, PNC Family Wealth®, PNC Center for Financial InsightSM, PNC
Institutional Asset Management®, PNC Retirement Solutions®, Vested Interest®, and PNC Institutional
Advisory Solutions®, by PNC Delaware Trust Company or PNC Ohio Trust Company, and by PNC Capital Advisors, LLC and PNC Realty Investors, Inc., registered investment advisers. PNC Asset Management Group includes personal wealth management for high net worth and ultra high net worth and institutional asset management clients. Personal wealth management products and services include customized investment management, financial planning, private banking, and tailored credit solutions as well as trust management and administration for affluent individuals and families and wealth planning education. PNC Institutional Asset Management provides investment management, custody, and retirement planning services. The clients served include corporations, unions, and charitable endowments and foundations, located primarily in our geographic footprint. PNC Asset Management Group does not provide legal, tax, or accounting advice unless, with respect to tax advice, PNC Bank has entered into a written tax services agreement. PNC Asset Management Group does not provide services in any jurisdiction in which it is not authorized to conduct business. PNC Bank is not registered as a municipal advisor under the Dodd-Frank Wall Street Reform and Consumer Protection Act ("Act"). Investment management and related products and services provided to a "municipal entity" or "obligated person" regarding "proceeds of municipal securities" (as such terms are defined in the Act) will be provided by PNC Capital Advisors, LLC, a wholly owned subsidiary of PNC Bank and SEC registered investment adviser.
"PNC Wealth Management," "Hawthorn, PNC Family Wealth," "Vested Interest" "PNC Institutional Asset Management," "PNC Retirement Solutions," and "PNC Institutional Advisory Solutions" are registered service marks and "PNC Center for Financial Insight" is a service mark of The PNC Financial Services Group, Inc.
Investments: Not FDIC insured. No bank guarantee. May lose value.