Employee Education Wins a 1st Place Eddy Award

Each year, Pensions & Investments[1] announces its Eddy Awards, which recognize plan sponsors and service providers for their leadership efforts in offering investment education to defined contribution plan participants.

PNC Retirement Solutions® is proud to be the recipient of a 2017 first place Eddy Award for the education campaign we designed for members of the Iron Workers of Western Pennsylvania Profit Sharing Plan.

"We feel honored to be recognized by Pensions & Investments,” said Brad Bonno, Director of Product Delivery, who oversees the Employee Education team at PNC Retirement Solutions, “because it reflects the exceptional teamwork we build with plan sponsors to craft employee education solutions that meet their particular needs and help members understand the benefits of planning for retirement.”

The Eddy Award cited PNC Retirement Solutions for its use of “eye-catching visuals and short, clear messages to drive awareness [of the plan] and online tools.”

The primary objectives of the educational outreach for the Iron Workers of Western Pennsylvania Profit Sharing Plan was to help workers understand how to access and manage their accounts online.

Educating these members can present some unique challenges: Members’ job sites change from project to project and access to computers during working hours is limited.

Reflecting these workplace realities, PNC designed a two-part direct mail campaign to reach workers where they would receive it, communicating core messages in language the workers were likely to understand and using images to which they could relate.  Web usage was boosted by at least 20% after each mailing.

In 2016, PNC Retirement Solutions was recognized with a 1st place Signature Award from the Plan Sponsor Council of America for a separate employee education campaign.

Employee Education Tailored to Your Workforce

Remember to speak with your plan’s Employee Education Consultant to learn about the most effective strategies that can help raise participation and contribution levels.

Inside Vested Interest®

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Important Legal Disclosures and Information

  1. Pensions & Investments (2017). Awards category: Union plans with 1,000-5,000 participants

The material presented in this newsletter is of a general nature and does not constitute the provision by PNC of investment, legal, tax, or accounting advice to any person, or a recommendation to buy or sell any security or adopt any investment strategy. Opinions expressed herein are subject to change without notice. The information was obtained from sources deemed reliable. Such information is not guaranteed as to its accuracy.

The PNC Financial Services Group, Inc. (“PNC”) uses the marketing name PNC Institutional Asset Management® for the various discretionary and non-discretionary institutional investment activities conducted through PNC Bank, National Association (“PNC Bank), which is a Member FDIC, and through PNC’s subsidiary PNC Capital Advisors, LLC, a registered investment adviser (“PNC Capital Advisors”). PNC Bank uses the marketing names PNC Retirement Solutions® and Vested Interest® to provide defined contribution plan services and PNC Institutional Advisory Solutions® to provide discretionary investment management, trustee, and other related services. Standalone custody, escrow, and directed trustee services; FDIC-insured banking products and services; and lending of funds are also provided through PNC Bank. PNC does not provide legal, tax, or accounting advice unless, with respect to tax advice, PNC Bank has entered into a written tax services agreement. PNC does not provide services in any jurisdiction in which it is not authorized to conduct business. PNC Bank is not registered as a municipal advisor under the Dodd-Frank Wall Street Reform and Consumer Protection Act (“Act”). Investment management and related products and services provided to a “municipal entity” or “obligated person” regarding “proceeds of municipal securities” (as such terms are defined in the Act) will be provided by PNC Capital Advisors.

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