About the Authors

Sara Parikh | Willow Research

Sara Parikh is president and owner of Willow Research, LLC, a market research and consulting firm that designs and conducts original studies of consumers and professionals. She has 30 years of experience in research design, analysis and consulting.

Parikh holds a PhD and a master of arts in sociology from the University of Illinois at Chicago, and a bachelor of arts in political science from the University of Wisconsin–Madison.

Sara Parikh
Willow Research