We take you through a personalized discovery process to appreciate your family’s history, discern family values and identify specific needs. We ask key questions and pay close attention to your answers -- not just the words but the emotions behind them.

Over 20 years ago, Hawthorn’s leaders recognized that families of significant wealth had both financial and non-financial objectives. Foremost among these objectives were multi-generational financial security, raising conscientious children, enriching their communities and creating legacies beyond material assets. To achieve these goals, they need to effectively manage both financial success factors and family success factors.

At the time, few investment firms were offering the high level of holistic support we thought was necessary. So we created Hawthorn, a firm that focuses on investments, wealth planning and family success factors.

Hawthorn’s mission is to provide our clients with appropriate, actionable and accurate advice that puts them in the best possible position to achieve their goals. Our culture is built on the simple precept that we do what is right for our clients every time.

Hawthorn’s heritage and legal structure support our client-centered culture. Our parent company, The PNC Financial Services Group, has a long fiduciary tradition in which the explicit standard is that clients’ interests must always come before those of the firm. Hawthorn intentionally remained a business unit of the bank so we would be legally bound to operate by this standard. At every turn, we have made your goals our top priority and aligned Hawthorn’s success with your success.

In pursuit of your success, we value intellectual capital, objectivity, open dialogue and good ideas – wherever they come from. We employ a collaborative process with professionals from multiple disciplines. We expect Hawthorn team members to know and care about our clients, to fully understand Hawthorn’s capabilities and to consistently employ those capabilities to fulfill the Hawthorn Client Promise.

Our strategy for growing Hawthorn has always been client-driven. When our client families need additional services, we bring together the right people, processes and resources to fully meet that need, whether through internal growth, acquisition or a network of carefully vetted external resources.

Today, Hawthorn stands as one of the nation’s premier providers of integrated financial services.