Personal Small Business Corporate & Institutional About Us
The top differences between Generation X and Baby Boomers found in PNC’s survey of 1,017 adults with investable assets of at least $50,000 were:
Age Range: 35 to 49
U.S. Population: 61mm+
Historical Influences: 90s recession, 24-hour TV
Personality Traits: Pragmatic, Self-Reliant, Flexible
Age Range: 50 to 68
U.S. Population: 77mm+
Historical Influences: Civil Rights, Vietnam War
Personality Traits: Ambitious, Materialistic, Optimistic
“I have earned my Social Security through paying Social Security taxes and therefore it is owed to me.”
“It (is/was) very important to me to be able to retire when I (choose/chose) to do so.”
The survey referenced was designed by Artemis Strategy Group (www.artemissg.com), a communications strategy research firm specializing in brand positioning and policy issues.
This report has been prepared for informational purposes only and is not intended as specific advice or recommendations. Information has been gathered from third-party sources and has not been independently verified or accepted by The PNC Financial Services Group, Inc.
PNC makes no representations or warranties as to the accuracy or completeness of the information, assumptions, analyses or conclusions presented in the report. PNC cannot be held responsible for any errors or misrepresentations contained in the report or in the information gathered from third-party sources. Any reliance upon the information provided in the report is solely and exclusively at your own risk.
We have tools to help you bank when and where you want.Mobile Apps Directory »
Be part of our inclusive culture that strives for excellence and rewards talent.Visit PNC Careers »
The PNC Financial Services Group, Inc. All rights reserved.