Should Your Practice Have an App?

Adding mobile support may benefit you and your patients.

You want to take care of your customers — and their animals — so you might want to adopt a mobile app[1] for your practice. In 2016, 68% of the U.S. population used smartphones[2] and those mobile users spent 90% of their time on their phones using apps. An app can be convenient for your customers and alleviate pressure on your office staff. And as Veterinary Team Brief points out, apps are an internet-based way for your clients to search for you without also seeing your competitors.[3]

You may already use a mobile app for dosage information or gestation periods. But an app for your customers will be different. A number of options are available: You can develop one with a build-your-own-app program, though that may not be worth your time if you’re not tech-savvy. Another option is to select from among the existing apps designed for veterinary practices. As you decide whether your practice could use an app and which app might work best, explore these potential functions:

1. Scheduling: Save time and ease the burden on your staff by enabling your clients to set up appointments themselves. You can follow up with email to confirm.

2. Ordering prescription food and medication: Make refilling a prescription food or medication quick and easy with an app customers can use at any time.

3. Alerts: Inform patients and customers about special offers or available appointments.

4. Email: Give your patients the option to directly contact your practice with “Ask the Vet” questions.

5. “Push” notifications: Tell clients about tick or pest alerts in your area, appointment reminders and weather alerts.

6. Emergency information: Include your emergency number and the number for poison control.

Apps are part of today’s world. Whether you design your own or use an existing program, adding one to your practice could benefit your patients — and you.

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1. A supported mobile device is needed to use Mobile Banking. Standard message and data rates may apply.

2. Smart Insights, 2017

3. Veterinary Team Brief, 2013 

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