Money has taken several different forms throughout history, from barter to commodities to paper and coin currency to credit and debit cards. Now, get ready for the next evolution of money — mobile money.
The proliferation of mobile devices in our society is giving rise to a new way for consumers to pay at the point-of-sale (POS): by simply waving their smartphones near a contactless reader at the POS. Customers’ payment information is stored on their smartphones, and this information is transmitted wirelessly to the POS terminal using a technology called near-field communications, or NFC.
Quickly Taking Off
Mobile payments — or mPayments as they’re often called — are quickly taking off and becoming an accepted way to pay at the POS. The value of global payments made using mobile devices will increase by 40 percent this year to $507 billion, and one of every five mobile handsets will have mobile payment functionality by 2018, projects Juniper Research.
mPayments take different forms:
• Mobile wallet — The customer’s payment information is stored on the mobile device. Apple PayTM and Google WalletTM are two common examples of mobile wallet.
With Google Wallet, customers need to open and unlock the app with a passcode to complete the transaction at the point of sale. With Apple Pay, customers only have to hold their iPhones with their fingers on the Touch ID. A subtle vibration and beep alerts them that the payment transaction was successful.
Another difference is that Apple Pay does not give Apple access to customers’ purchase information, while Google does have access to customers’ purchases made using Google Wallet. Apple Pay is only enabled on the new iPhone® 6, while Google Wallet is enabled on many AndroidTM phones (Gingerbread v2.3+) and iPhones® (iOS v6.0).
• Digital wallet — The customer’s payment information is stored in the cloud. As a result, a digital wallet is not tied to any specific mobile device. The PayPalTM digital wallet, MasterPassTM from MasterCard® and Visa CheckoutTM from Visa® are common examples of digital wallets.
Upgrading Your POS Equipment
Enabling your customers to pay using a mobile device is easy. Simply call PNC Merchant Services® customer service at 800-742-5030 and tell us that you would like to upgrade your POS equipment to new equipment that is capable of accepting mobile payments at the point of sale. We will answer your questions and explain how the upgrade process works.
After you complete the equipment upgrade, your business will realize a number of benefits beyond being able to accept mobile payments. For example, the new equipment will utilize a security technique called tokenization that offers a higher level of data security than traditional card swiping. Tokens are comprised of upper- and lower-case letters, numbers and special characters that have no relationship to customers’ actual payment information — they only point to the payment data. They are undecipherable, so tokens have no value to hackers if they are stolen
Please call PNC Merchant Services customer service at 800-742-5030 if you have any questions about mobile payments and how to upgrade your POS system so you can accept them.
ApplePay is a trademark of Apple Inc., registered in the U.S. and other countries.
Google Wallet and Google Pay are registered trademarks of Google Inc.
Apple, the Apple logo, and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. Apple Pay is a trademark of Apple Inc.
Android is a trademark of Google, Inc.
PayPal is a registered trademark of PayPal, Inc. in the United States and/or other countries
MasterPass is a registered trademark of MasterCard International, Inc.
Visa Checkout is a trademark of Visa International Service Association and used under license
Visa is a registered trademark of Visa International Service Association and used under license.
MasterCard is a registered trademark of MasterCard International, Inc.
This Merchant Business Insights e-Newsletter is designed to provide useful and practical information for merchants accepting card transactions. It is not intended to be legal, tax, accounting or financial advice, nor should it be substituted for a full and regular review of the Association Rules and any changes thereto. Internet sites provided in this e-Newsletter are provided as a convenience to our readers. While PNC Merchant Services endeavors to provide resources that are reputable and safe, we are not responsible for the information, products, or services obtained on such sites.
Merchant Services provided by PNC Merchant Services Company and are subject to credit approval. PNC Merchant Services is a registered trademark of The PNC Financial Services Group, Inc.