If your website isn’t generating the traffic or business you’d like, consider a thorough review of how your law or accounting practice uses the internet. Updating your site to make it more visually appealing is a start, but, more importantly, think about how your site integrates with the wider world of social media.
The internet has transformed consumers from passive recipients of information to active investigators, with 70% doing research online before making a purchase. To engage with these savvy consumers, offer information they can use. In fact, 73% of consumers say they prefer to hear from companies through educational content rather than advertising, and 61% say good content makes them more likely to buy from that company.
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