4 Engagement Strategies for Your Site
How to draw more consumers, meet more needs and become essential.
If your website isn’t generating the traffic or business you’d like, consider a thorough review of how your law or accounting practice uses the internet. Updating your site to make it more visually appealing is a start, but, more importantly, think about how your site integrates with the wider world of social media.
The internet has transformed consumers from passive recipients of information to active investigators, with 70% doing research online before making a purchase. To engage with these savvy consumers, offer information they can use. In fact, 73% of consumers say they prefer to hear from companies through educational content rather than advertising, and 61% say good content makes them more likely to buy from that company.
- Turbocharge your content
Take advantage of your legal or accounting expertise to produce content that educates lay readers on your specialty. Depending on your resources, content may include blogs, original articles, Q&As or even videos. Supplement original material with quality content you find elsewhere (crediting fully and getting permission from the authors, of course).
- Get social
Use your website as a content hub, but share your content on social media channels. In addition to the ubiquitous Facebook, consider these stats:
- Encourage action
Every piece of content you create or share on social media should contain a call to action encouraging consumers to engage with your business. That may mean offering an email address or phone number for a consultation, or a link back from the social media site to your own website.
- Measure and reassess
Free tools, such as Google Analytics, can help you determine which approaches are generating traffic to your site and which aren’t. You may have limited time and resources to devote to your content program, but data about results can help you concentrate on the areas drawing the most interest.
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The article(s) you are reading were prepared for general information purposes by Manifest, LLC. These articles are for general information purposes only and are not intended to provide legal, tax, accounting or financial advice. PNC urges its customers to do independent research and to consult with financial and legal professionals before making any financial decisions. These articles may provide reference to Internet sites as a convenience to our readers. While PNC endeavors to provide resources that are reputable and safe, we cannot be held responsible for the information, products, or services obtained on such sites and will not be liable for any damages arising from your access to such sites. The content, accuracy, opinions expressed, and links provided by these resources are not investigated, verified, monitored or endorsed by PNC.