You may be the best individual at your profession in your area. You may even have a few quotes in a local media outlet. But this only helps if people other than your current client roster and family know it. A great strategy for building awareness of your skills is to sink real energy into becoming a thought leader.
A thought leader is a person known to have developed expertise in a particular area. This gives you two major avenues to work with: increasing your expertise and having that expertise become known. Here are some ideas on how to move along:
All these tasks take time and energy, and they won’t always show an immediate reward. But becoming a thought leader is a long-term proposition that can have a powerful effect on your business — an investment likely to be worth the time and energy.
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