The variety of options available in point-of-sale (POS) systems can be daunting, especially for small, independent retailers and restaurants that might be new to adopting them. If you haven’t chosen a system for your business yet, you’re not alone: Nearly two-thirds of single-store retailers are in the same boat. But if you feel like it’s time to start seriously evaluating your choices, here are four areas to keep in mind:
Today’s POS systems are designed to be the backbone of customer service. Shoppers hate standing in line, so the ability to quickly scan a bar code rather than writing manual receipts speeds up the process considerably. More importantly, newer systems can accept mobile payments. While mobile consumes just a sliver of today’s market, it’s expected to grow exponentially, rising to $503 billion in U.S. sales by 2020. Today, accepting mobile payments is a competitive advantage. In a few years, it will be a necessity.
As much as shoppers grouse about how much longer it takes to read a chip than swipe a card, consumers are increasingly conscious about protecting their personal data. In fact, some studies show that buyers would rather swipe or insert their cards themselves than hand them over to a checkout person to do it. Terminals that allow the customer to control their credit cards will give your shoppers better peace of mind.
Manual inventory systems aren’t just inefficient. They’re expensive, especially when you add in opportunity costs. Your POS system will keep track of every item in your store, giving you up-to-the-minute information about what’s selling and what’s not. You can quickly identify your top revenue generators and eliminate the dead weight, boosting sales and cutting costs.
Data is the holy grail of customer loyalty, and the right POS system can help you not only identify your most loyal customers, but also give you insight into how to build even deeper relationships. You’ll know what your customers buy, how often they buy it and how much they are willing to spend every month. That can help you target them with relevant offerings at just the right time.
PNC Merchant Services® offers businesses innovative point-of-sale payment acceptance capabilities and backs them up with service, financial strength and stability to help keep your receivables flowing. To learn more, visit pnc.com/clover.
We provide businesses with innovative point-of-sale (POS) payment acceptance capabilities and back them up with service, financial strength and stability to help keep your receivables flowing.
Start Your Cash Flow Conversation
Give us a call at 1-855-762-2365 or fill out our simple form and a PNC Business Banking representative will get in touch with you.
Request a Contact »
Merchant Services are provided by PNC Merchant Services Company and are subject to credit approval. PNC Merchant Services is a registered trademark of The PNC Financial Services Group, Inc.
The article(s) you are reading were prepared for general information purposes by Manifest, LLC. These articles are for general information purposes only and are not intended to provide legal, tax, accounting or financial advice. PNC urges its customers to do independent research and to consult with financial and legal professionals before making any financial decisions. These articles may provide reference to Internet sites as a convenience to our readers. While PNC endeavors to provide resources that are reputable and safe, we cannot be held responsible for the information, products, or services obtained on such sites and will not be liable for any damages arising from your access to such sites. The content, accuracy, opinions expressed, and links provided by these resources are not investigated, verified, monitored or endorsed by PNC.