You have traditionally earned customer loyalty by offering the right product at the right price. Today, customers are factoring in additional considerations, such as convenience and service, without sacrificing the speed and security of a payment transaction. Now is the time to explore new technology that supports consumer payment preferences while complying with evolving industry guidelines around payment security.
Contactless payments enable customers to “wave” their chip-embedded card or other payment device, such as a mobile phone, in close proximity to a reader at the point-of-sale (POS) to pay for a purchase. The end result of a contactless transaction is the same as a traditional card swipe, but provides the added benefits of improved transaction speed and enhanced security. Offering a contactless reader at the POS enhances the customers’ payment flexibility and provides your business with a platform to comply with industry security mandates.
Enabling your customers to pay using a mobile device or Chip Card is easy. Simply call PNC Merchant Services® customer service at 800-742-5030 and tell us that you would like to upgrade your POS equipment to new equipment that is capable of accepting mobile payments at the point of sale. We will answer your questions and explain how the upgrade process works.
After you complete the equipment upgrade, your business will realize a number of benefits beyond being able to accept mobile payments. For example, the new equipment will utilize a security technique called tokenization that offers a higher level of data security than traditional card swiping. Tokens are comprised of upper- and lower-case letters, numbers and special characters that have no relationship to customers’ actual payment information — they only point to the payment data. They are undecipherable, so tokens have no value to hackers if they are stolen.
Offering a contactless reader at the POS enhances the customers’ payment flexibility and provides your business with a platform to comply with industry security mandates.
- Restaurants (including Quick Serve)
- Convenience stores
- Grocery stores
- Apple Pay™
- Google Wallet™
- Visa payWave®
- MasterCard PayPass®
- American Express® Express Pay
By October 2015, you will need to upgrade your POS system to new Chip Card-capable equipment that’s capable of accepting chip-and-PIN cards due to the fraud liability shift. This makes now the perfect time to upgrade a new system that can accept mobile payments.
Please call PNC Merchant Services customer service at 800-742-5030 if you have any questions about mobile payments and how to upgrade your POS system so you can accept them.
Smart Card Alliance. The Mobile Payments and NFC Landscape: A U.S. Perspective. A Smart Card Alliance Payments Council While Paper. September 2011
Merchant Services are provided by PNC Merchant Services Company and are subject to credit approval. PNC Merchant Services is a registered trademark of The PNC Financial Services Group, Inc.
EMV is a registered trademark of EMVCo in the United States and is an unregistered trademark in other countries. FIRST DATA is a registered trademark of the First Data Corporation in the United States and other countries.
Visa and Visa payWave are registered trademarks of Visa International in the United States and other countries.
MasterCard and MasterCard PayPass are registered trademarks of MasterCard International, Inc.
Discover is a registered trademark of DFS Services, LLC.
American Express is a registered trademark of American Express Marketing & Development Corp. in the United States and other countries.
Apple is a trademark of Apple Inc., registered in the U.S. and other countries.
Google Wallet and Android are registered trademarks of Google Inc.