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Payment Processing Solutions for General Business

Are you missing out on sales by not accepting card payments?

Cash used to be king, but in the world of consumer payments, plastic now wears the crown. According to a First Data™ study, 62% of consumers say they prefer to pay with a signature debit, PIN debit or credit card, while only 32 percent prefer cash[1].

Boost Your Business

By accepting credit and debit card payments, you enable customers who prefer to pay with plastic to make purchases from you, thus increasing your traffic, volume and revenue.

Another benefit of utilizing merchant services is the ability to take advantage of gift card programs. Old-fashioned paper-based gift certificates require a ledger or crossing out values on the certificate to pencil in new balances--gift cards are much easier and more efficient to manage.

Offering gift cards is also a great way to enhance your brand and market your business. And studies indicate that consumers often spend more than the value of their gift cards: In a First Data survey, nearly 72 percent of gift card recipients said they spent more than the initial value of their gift card, with an average increased spend amount of $182.

Growing Customer Expectations

In some industries today--like retail stores and restaurants, for example--customers expect to be able to pay using credit and debit cards. While this same expectation doesn't exist in every industry, it is spreading.

Contractors, HVAC businesses, plumbers, PC repair operations, not-for-profit organizations--these are just a few examples of industries where there is a growing expectation among consumers that they be able to pay with plastic. If you operate in one of these industries, you may be losing sales if you aren't utilizing merchant services.

In some industries today – like retail stores and restaurants, for example – customers expect to be able to pay using credit and debit cards. While this same expectation doesn't exist in every industry, it is spreading.

Get Started with PNC Merchant Services®

PNC Merchant Services can help your business start accepting card payments. Whether your business has basic card processing needs or you require a more customized solution, we have options.

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Payment Acceptance Solutions from PNC Merchant Services

Important Legal Disclosures & Information

  1. First Data Corporation. 2010 U.S. Gift Card Consumer Insights Survey. March 2011

The Clover® name and logo are owned by Clover Network, Inc., a wholly owned subsidiary of First Data Corporation, and are registered or used in the U.S. and many foreign countries.

First Data is a registered trademark of the First Data Corporation in the United States and other countries.

Merchant Services are provided by PNC Merchant Services Company and are subject to credit approval. PNC Merchant Services is a registered trademark of The PNC Financial Services Group, Inc.

Read a summary of privacy rights for California residents which outlines the types of information we collect, and how and why we use that information.

The PNC Financial Services Group, Inc. All rights reserved.