Main Street Insights

Main Street Insights uses your own sales data to reveal trends and uncover exciting business opportunities. It also creates personalized recommendations for your business.

Data includes:

• Visa^®, MasterCard^®, Discover^® and American Express^®
• PIN-secured and signature debit card transactions

Industries served include Restaurants, Retail and Service-type businesses. Applicable for terminal, point-of-sale and Clover clients.

Features:

• Merchant performance: Monitor key metrics and discover opportunities and risks to your business.
• Customer intelligence: Understand new and repeat customer behavior, demographics and spending patterns to optimize engagement.
• Marketing campaign enablement: Build loyalty and revenue with targeted campaigns and one-click integration to social media tools.
• Campaign analytics: Measure ROI of marketing programs targeting your new and existing customers. Track how many new customers your campaigns bring to the store, how far they traveled and more.
• Social media monitoring: Capture social media feeds and posts from Facebook, Twitter, and Yelp^® in one consolidated stream. Gain an understanding of the conversations customers are having about your business and services.

Whether you want to find new customers, improve your marketing or understand how other local businesses are doing, Main Street Insights will unlock key data to help you grow your business.

• Generate new business. Easily see your customers’ spending patterns so you can find more like them.
• Map your world. Understand where your customers live and shop so that you can better target them and see where you might open new locations.
• Maximize your marketing. Find profiles of your customers and segment by categories like new, repeat or local – so you can market more effectively.
• Get real results. Understand the impact of your marketing efforts and receive insights that will help improve your future efforts.
• Check out similar businesses. See how you measure up by comparing sales and how consumers are spending at other businesses like yours.

Plus, Main Street Insights is even more powerful when used with your Clover device. When you use the Main Street Insights app with a Clover device, you gain a comprehensive view of customer spending, including cash transactions.

• Identify product trends. Understand which products are selling best, organize items by segment and get inventory suggestions so you know when it's time to restock.
• Know your customers. Tie transactions to specific customers to find out who’s shopping with you and what they’re buying.

Get connected. Getting started with Insights is simple. There’s no set up and no data to input – and it works with any point-of-sale terminal. Simply log in on your computer, smartphone or tablet and you’re ready to go. Available on laptops and desktop computers using most browsers including Chrome^TM, Safari^®, Firefox^® and Internet Explorer^® 11.