When it comes to great business advice, nothing tops going straight to the experts. Reading blogs can help small business owners keep up with the latest trends and innovations in their industries by following those who are known for being in the know. Here are a few excellent bloggers who write about topics related to marketing, management, and other challenges business owners face.
Seth Godin is one of the most influential marketing bloggers in the world. Every day he offers ideas and inspiration to help entrepreneurs rethink their biggest challenges and tackle the new day with revived energy. Godin poses big questions that prompt business owners to keep growing, raising their standards and operating their companies with a sense of purpose and integrity.
Godin’s blog is a good resource for entrepreneurs, managers and marketers across all industries. He touches on such themes as how technology helps create connections between people, companies and organizations; deepening customer trust; and how ideas spread. For example, Godin asks: What makes the next big thing the next big thing? How can your company appreciate what inspires people to tell their friends about you? How can you better nurture your company’s inner circle of fans?
Jay Goltz is a small business owner in Chicago with 100 employees across five businesses. His smart, no-nonsense blog for the New York Times includes thoughtful insights and words from the heart that cover a variety of small business topics and everyday challenges facing business owners as they do the hard, often unglamorous work of keeping the lights on and making payroll month after month.
One of the things that makes Goltz’s story unique is that he started out in business before the rise of the online era, even though one of his businesses, 1800ArtWork.com, is based online. Having built his business in the pre-digital era, his perspectives are valuable in a world where many business bloggers tend to focus on technology and Web-related topics. For owners of non-tech businesses who find it difficult to find relevant stories and advice, Goltz’s blog can be a great resource.
Goltz also has a distinctive voice as a writer. He tells it like it is with no fluff or jargon. Suspicious of common business clichés, he talks openly about the aggravating aspects of entrepreneurship as well as the glory days.
Jason Fried is the co-founder and CEO of Basecamp (formerly 37signals), a web development firm and industry-leading collaboration platform. He challenges the accepted wisdom of how to run a business and writes such candid, thought-provoking articles for Inc.com as "Why I'm Sick of Slick Design" and "Why Face-To-Face Meetings Are Overrated."
By writing about his own experiences in marketing, productivity, and using online tools to build relationships with customers and colleagues, Fried helps readers think creatively to build their businesses and enjoy both work and life.
Read Seth Godin’s blog here: http://sethgodin.typepad.com/
Here is an article from Jay Goltz about managing cash flow: http://boss.blogs.nytimes.com/2014/03/05/what-im-still-learning-about-managing-cash-flow/
Read Jay Goltz’s blog here: http://boss.blogs.nytimes.com/author/jay-goltz/
Read Jason Fried’s articles here: http://www.inc.com/author/jason-fried
Insights on the top cash flow challenges business owners are facing today.
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