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When Is It Time to Hire a Collections Firm?
by Marcia Layton Turner
Every once in a while, you come across a client who can't or won't pay what they owe you. So you repeatedly remind them, you follow up, you may even have your attorney send an official letter. But when all that fails, what can you do? Show up at their office? Small claims court? Not so helpful if you're in different parts of the country.
Act sooner than later
One solution that can reduce your stress level and increase your odds of getting what you're owed is handing the task over to a collection agency. The key is to take that step sooner rather than later, explains Jeff DiMatteo, co-owner of American Profit Recovery, Inc., in Marlborough, Mass. Small business owners typically wait six to 12 months before retaining outside help, which is “way too long," he says.
Many companies try other tactics first because they want to avoid paying a percentage to a collection agency or they are afraid of alienating the past-due client. By waiting, however, they lower their odds of ever getting their money.
“The longer a bill goes delinquent, the harder it is to get collected," DiMatteo says. Approximately 10-14% of all accounts sent to collections at a year or more eventually pay up, he adds.
Put collection agencies to work for you
Most agencies take a third of any monies collected on behalf of clients, while others, like American Profit Recovery, take a flat fee for a certain level of work. American Profit charges between $10 and $22 per account at their Tier 1 Level. DiMatteo calls this service “diplomatic collections." It consists of an automated process that tries to open the lines of communication and encourage clients, nicely, to pay their bill. Typically, when someone gets a notice from a collection agency the bill becomes a higher priority, he says. For that reason, using this approach, he estimates, 40 to 50 percent of accounts pay their bills.
If that series of letters doesn't generate a payment, business owners then have the option to take further action, such as filing a small claims suit or moving to a Tier 2 collections process, where communications are more aggressive and the results affect a customer's credit report.
Know when to seek help
Horror stories about unprofessional collections agencies cause some entrepreneurs to be wary of relying on an outside company to handle money matters. DiMatteo agrees that finding a reputable agency is critical. He recommends looking at firms that are active in the Association of Credit and Collection Professionals, have overall positive online reviews and have experience in your particular industry.
Even more important, however, is starting early. Don't wait until a year has passed to get serious about collecting what you're owed. At that point, your client can come up with all sorts of justifications for not paying the bill, says DiMatteo.
Instead, create an internal process for staying on top of accounts receivable, such as invoicing promptly, sending a second invoice followed by a customer service call at 30 days, then another notice at 60 and 90 days.
If you've gotten nowhere by 90 days, consider handing over the account to a collection agency for Tier 1 service. Having an outside partner initiating the uncomfortable conversations helps to protect your relationship while simultaneously pushing for payment.
About This Author
Marcia Layton Turner writes regularly about small business. Her work has appeared in magazines such as Entrepreneur, Bloomberg Businessweek and Black Enterprise, as well as at CNNMoney, Amex OPEN Forum, and Entrepreneur.com.
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