As a business owner, investing time in social media can be either a tremendous waste or one of the most effective marketing tactics you'll ever find.
The major draw of social media platforms like Facebook, Twitter, LinkedIn, Instagram, and YouTube is that they are all free to use. But that doesn't mean that you should rush to use all of them. In fact, mastering one platform will yield far better results than spreading your efforts across several before you're ready.
So, how do you know which social media platform is most appropriate for your industry or type of business? Here are some of the pros and cons of the leading platforms:
Once you've determined which social media platform to focus on initially, it's important to create a system to ensure consistent communication with your target audience. That's where many small businesses fall short—they start off strong and then fade. To set yourself up for social media success, follow these steps:
While generating content for free is where social media started, today there are a number of ways to attract attention faster—and from more people—if you're willing to spend a few bucks. Nearly every platform now offers a way to reach its members for a fee, including:
The small businesses that credit social media for large upticks in sales and exposure create a plan and stick to it, monitoring their progress at every step and focusing on doing more of what works and less of what doesn't.
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