As a business owner, investing time in social media can be either a tremendous waste or one of the most effective marketing tactics you'll ever find.
The major draw of social media platforms like Facebook, Twitter, LinkedIn, Instagram, and YouTube is that they are all free to use. But that doesn't mean that you should rush to use all of them. In fact, mastering one platform will yield far better results than spreading your efforts across several before you're ready.
So, how do you know which social media platform is most appropriate for your industry or type of business? Here are some of the pros and cons of the leading platforms:
Once you've determined which social media platform to focus on initially, it's important to create a system to ensure consistent communication with your target audience. That's where many small businesses fall short—they start off strong and then fade. To set yourself up for social media success, follow these steps:
While generating content for free is where social media started, today there are a number of ways to attract attention faster—and from more people—if you're willing to spend a few bucks. Nearly every platform now offers a way to reach its members for a fee, including:
The small businesses that credit social media for large upticks in sales and exposure create a plan and stick to it, monitoring their progress at every step and focusing on doing more of what works and less of what doesn't.
Insights on the top cash flow challenges business owners are facing today.
Browse All Articles »
Receive an email with featured articles and valuable insights for today’s business owners.
Earn a cash reward when you open a qualifying PNC business checking account by 6/30/18. Get Offer Details »
Give us a call at 1-855-762-2365 or fill out our simple form and a PNC Business Banking representative will get in touch with you.
Request a Contact »
PNC is a registered mark of The PNC Financial Services Group, Inc. (“PNC”). This article has been prepared for general information purposes by the author who is solely responsible for its contents. The opinions expressed in these articles are those of the author and do not necessarily reflect the opinions of PNC or any of its affiliates, directors, officers or employees. This article is not intended to provide legal, tax or accounting advice or to suggest that you engage in any specific transaction, including with respect to any securities of PNC, and does not purport to be comprehensive. Under no circumstances should any information contained in the presentation, the webinar or the materials presented be used or considered as an offer or commitment, or a solicitation of an offer or commitment, to participate in any particular transaction or strategy or should it be considered legal or tax advice. Any reliance upon any such information is solely and exclusively at your own risk. Please consult your own counsel, accountant or other advisor regarding your specific situation. Neither PNC Bank nor any other subsidiary of The PNC Financial Services Group, Inc., will be responsible for any consequences of reliance upon any opinion or statement contained here, or any omission. Banking and lending products and services, bank deposit products, and Treasury Management products and services for healthcare providers and payers are provided by PNC Bank, National Association, a wholly owned subsidiary of PNC and Member FDIC. Lending and leasing products and services, including card services and merchant services, as well as certain other banking products and services, may require credit approval.
We have tools to help you bank when and where you want.Mobile Apps Directory »
Be part of our inclusive culture that strives for excellence and rewards talent.Visit PNC Careers »
The PNC Financial Services Group, Inc. All rights reserved.