These articles are for general information purposes only and are not intended to provide legal, tax, accounting or financial advice. PNC urges its customers to do independent research and to consult with financial and legal professionals before making any financial decisions. This site may provide reference to Internet sites as a convenience to our readers. While PNC endeavors to provide resources that are reputable and safe, we cannot be held responsible for the information, products or services obtained on such sites and will not be liable for any damages arising from your access to such sites. The content, accuracy, opinions expressed and links provided by these resources are not investigated, verified, monitored or endorsed by PNC.
Insights for Minority Business Owners
You are important to your community and you are important to us. We’re here to help you be the best business owner you can be.
PNC Supports Diversity
At PNC, we are proud to commemorate the diverse histories of the people we serve, and strive for a world of respect for all.
Running Your Business
Elevar Professional Development: Elevating Careers and Lives
Nallely Gass is living her dream. Her business empowers others to do the same.
3 min read
Manage Business Finances
A Comprehensive Guide to SBA Loans
The U.S. Small Business Administration (SBA) can be the difference-maker in getting the money your business needs.
3 min read
Communities
Building Relationships, Trust Are Key to Meeting Latino Community Needs
Two PNC leaders explore the importance of creating partnerships and banking opportunities when serving this diverse population of people.
3 min read
PNC Support for Minority-Owned Businesses
Our Mission is to deliver products, solutions, and resources that will help to enable financial wellness of emerging businesses within our minority communities through dedicated bankers, advocacy partners, and technology that will help empower, educate, and accelerate entrepreneurial growth and success.

Marshalynn Odneal,
National Sales Executive
for Minority Business
Marshalynn leads the design and implementation of financial solutions that set up minority-owned businesses for effective growth, development and sustainability.
She will partner closely with PNC’s Corporate Responsibility Group and our Regional Presidents, to help ensure that PNC’s goal of financial wellness for all business clients is achievable today and into the future.
Get to Know These Business Owners
Growing Your Business
A Local Tennessee Theater is Rewriting the Script for Community Enhancement
The Center for the Arts has all the right roles: a rich history, a passionate executive director, and a look toward the future
4 min read
Running Your Business
Strategic Tax Consultants: Niche Focus Leads to National Scope
Two CPAs put their tax expertise and relationship-building skills to the test when they teamed up in 2002. Today the Skokie, Illinois, tax consultancy serves clients nationwide.
3 min read
Growing Your Business
Women Who Achieve: Maria Traino
The founder and president of Maria Traino Success Coaching works with entrepreneurs to define and design their version of success.
3 min read
A Commitment to Diversity
Customers
PNC Group Focuses on Helping Minority Businesses Thrive
Through its Main Street bank model, PNC helps address disparities faced by minority-owned firms.
3 min read
Employees
Leadership Lessons: Blazing a Trail by Trying New Things
Christine Shambach, Mergers & Acquisitions Executive for PNC, reflects on a career path that has been anything but a straight line.
4 min read
Manage Business Finances
Minority-Owned Businesses: Overcoming Financial Challenges
Learn about the unique challenges minority business owners face, whether starting up or preparing to grow their existing business.
46:51 min video
Running Your Business
How to Improve Diversity and Inclusion in Your Organization
The business case for diversity is stronger than ever.
4 min read
Running Your Business
PNC Supplier Diversity Program Welcomes New Participants
Minority-owned, women-owned and small businesses are discovering new opportunities to compete through corporate supplier diversity programs.
5 min read
Running Your Business
Managing a Multi-Generational Workforce
Meeting workers’ diverse needs and harnessing each generations’ unique strengths can facilitate collaboration and help every team member feel valued.
2 min read
In recognition of small businesses as the lifeblood of the U.S. economy and the critical role that they play in creating wealth and ensuring more diverse and inclusive communities, PNC plans to originate at least $26.5 billion in loans to small LMI, minority-, women- and veteran-owned businesses from 2022 through 2025.
Businesses Getting Started
Business Planning
How to Start a Business: A Step-by-Step Guide for New Entrepreneurs
Taking the leap and starting your own small business is difficult. Getting the right guidance and following the right steps doesn’t have to be.
8 min read
Business Planning
How To Turn Your Side Hustle Into a Business
Going from full-timer to entrepreneur can be daunting. Here’s how you can make an informed decision about your side hustle.
2 min read
Growing Your Business
Mex-More: A Business Built on Authentic Ethnic Foods and Great Service
Oscar Garcia identified a need and filled it, by connecting grocery stores and supermarkets with foods from Mexico, Central America and South America.
3 min read
Growing Your Business
Lessons from Entrepreneurs on Risk, Failure, and Self-confidence
Discover the personality traits of typical entrepreneurs, and which common characteristics can improve their chance of business success.
2 min read
Starting Your Business
Writing a Business Plan: A Guide for Minority Business Owners
By serving as a strategic document for your business, your business plan helps you stay focused as your business thrives.
4 min read
Growing Your Business
Building a Winning Team of Partners: Insights for Black-Owned Businesses
As entrepreneurship among Black Americans continues to grow, success relies on dynamic networks of partners.
51:18 min video
Businesses Ready to Grow
Growing Your Business
Accelerating Hispanic Entrepreneurial Growth
A look at the Hispanic- and Latino-owned business boom in the U.S. and how entrepreneurs can break through systemic barriers to scale.
46:02 min video
Business Planning
How to Start a Business: A Step-by-Step Guide for New Entrepreneurs
Taking the leap and starting your own small business is difficult. Getting the right guidance and following the right steps doesn’t have to be.
8 min read
Running Your Business
Economic Outlook for Black-Owned Businesses 2023 Update
Gus Faucher, Chief Economist at PNC, provides a high-level economic outlook for Black-owned businesses.
5:49 min video
Growing Your Business
Should I Grow My Business?
You may find your business at a crossroads — should you expand or stay put? Break down the details that can help you decide which path to take.
2 min read
Running Your Business
Remix: Where Sneakerheads Go to Get Their Kicks
Charles Reid’s shoe stores offer sneaker enthusiasts an alternative to the sky-high prices of new brand-name sneakers. They offer committed employees a chance at entrepreneurship.
3 min read
Manage Business Finances
The Road to Recovery: How a Good Banking Partnership Can Help your Business
Whether you’re experiencing growth or you’re trying to shift the organization back into profitability, having the right banking partner is a key step.
4 min read