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Career Insights - Video Perspectives
This collection of short videos features words of wisdom from successful business women who have been featured in programs produced by PNC.
Spend a few minutes learning from the profound and often funny experiences these highly sucessful business women have encountered on the road to the executive suite.
Conversations with Susan Packard
For the second consecutive year, PNC and The Committee of 200 (www.c200.org) collaborated to celebrate Women’s History Month by hosting a lively discussion on topics ranging from career advancement to personal success. The 2016 event was held in the bank’s James E. Rohr auditorium at the Tower at PNC Plaza in Pittsburgh and broadcast to guests in 18 locations.
The event featured Susan Packard, cofounder of Scripps Network Interactive and former chief operating officer of HGTV. Under Packard’s helm, HGTV became one of the fastest-growing cable networks in television history. She recently authored New Rules of the Game, which documents a way of strategic thinking that develops creativity, focus, optimism, teamwork and competitiveness.
The following are excerpts of her presentation:
Influencing Change
“When we get into the position as an equal around the table, we can influence change.”
Play
Thinking Like an Athlete
“We come into the workplace as adults, and our points of view on competition and winning are very different than a man’s.”
Play
Resilience and Respect
“The bravest people I know aren’t fearless, they’re intimate with fear.”
Play
How to Maximize Social Media for Your Business - Mari Smith
With her popular blog at MariSmith.com, and her large, loyal following on Facebook, Twitter, LinkedIn, and Google Plus, Mari is considered one of the top resources and thought leaders in the world of marketing. She regularly appears in media locally and nationally in publications such as The New York Times, The Wall Street Journal, Inc., Forbes, Fortune, Chicago Tribune, and Success Magazine.
Mari was the guest speaker for PNC's 2016 Small Business Month webinar titled: How to Use Facebook, Instagram & Twitter To Grow Your Business. Watch Replay »
Additionally, she created three informative videos exclusively for PNC, to help small businesses get the most out of using social media to reach and service new customers.
How to Attract Your Ideal Customers
"Place an ad to look-alike audiences, it is really powerful and effective"
Target the audiences you choose through Facebook to attract more customers.
How to Craft a Compelling Social Content Strategy
"It’s the movement in the newsfeed that catches people’s attention."
Use video and movement in your ads to capture attention.
How to Provide Optimal Social Customer Care
"Amplify your social customer care with wonderful tools and methods."
Customer service through social media; choose your channel, monitor and respond
Videos: Accelerating Achievement: Celebrating & Advancing Women in Business
PNC and The Committee of 200 (www.c200.org) collaborated to celebrate Women’s History Month 2015 by hosting a lively panel discussion on topics ranging from entrepreneurship and career advancement to work/life balance. The event was held in the bank’s Washington D.C. office and broadcast via the PNC Intraweb to guests in 18 locations.
Panelists included these Committee of 200 members:
Roz Alford, principal/owner of ASAP Solutions Group, a technology consulting and IT staff augmentation firm delivering business and technology solutions to Fortune 500 companies.
Nicole Geller, chief executive officer, former president and founder of GCS, Inc., a premier provider of acquisition, program management, and contracts management services.
Diana Reid (moderator), executive vice president of PNC Real Estate.
Dorrit Bern, former president, chief executive officer and chairman of the board of Charming Shoppes Inc., the second largest retailer for women’s plus-size fashion.
Sandi Webster, a principal of Consultants 2 Go LLC, a rapidly growing certified minority women-owned management consulting company.
Watch as They Share From Their Experiences:
A Mentor Experience
“I ran into one of the most successful CEOs in America walking down the street … He said ‘I’m going to mentor you.’"
Managing Through Crisis
“When we had to downsize … we communicated with our team so they understood where we were financially, who we had to let go and why we had to let them go.”
Who You Know… or What You Know
“When someone calls and asks for a favor, immediately say yes … Someday you will need a favor.”
Women’s Business Enterprise
“I use my women-owned and minority-owned certification sparingly and strategically.”
Work-Life Balance
“Sometimes I’m going to be at the birthday party, and sometimes on a business trip. And because I’m on the business trip, we’ll get to go to Hawaii for the next birthday.”
Up or Out?
“If you are going to be a leader, you need to know everything – from customer service to collections to marketing.
A Conversation with Marjorie Rodgers Cheshire
Marjorie Rodgers Cheshire, one of four female members of the PNC Board of Directors, was the featured speaker in an event hosted by PNC’s women’s and African American affinity groups. Cheshire is president and chief operating officer of A&R Development Corp., a diversified real estate development organization focused on the Baltimore and Washington markets. She is also a member of the Women Presidents’ Organization (WPO) (www.womenpresidentsorg.com), a peer-to-peer mentoring organization supported by PNC. Prior to joining A&R, Cheshire held senior roles in the National Football League, Oxygen Media, ESPN, ABC Daytime and The Boston Consulting Group.
Share in her conversations:
Important Legal Disclosures and Information
The Seminar and/or Webinar and materials that you will view were prepared for general information purposes only by the speaker and are not intended as legal, tax or accounting advice or as recommendations to engage in any specific transaction, including with respect to any securities of PNC, and do not purport to be comprehensive. Under no circumstances should any information contained in the presentation, the webinar, or the materials presented be used or considered as an offer or commitment, or a solicitation of an offer or commitment, to participate in any particular transaction or strategy. Any reliance upon any such information is solely and exclusively at your own risk. Please consult your own counsel, accountant or other advisor regarding your specific situation. Neither PNC Bank nor any other subsidiary of The PNC Financial Services Group, Inc. will be responsible for any consequences of reliance upon any opinion or statement contained here, or any omission. The opinions expressed in these materials or videos are not necessarily the opinions of PNC Bank or any of its affiliates, directors, officers or employees.
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