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My PNC banking team is very knowledgeable about the specific financial needs we have as dentists.
Dr. Grace Yum has a reputation for excellence in pediatric dental care — so much so that she is often approached by the media as a subject-matter expert. And while this publicity is certainly good for business, Grace attributes the ongoing growth of Yummy Dental and Orthodontics for Kids to her more personal communications. From texts and emails to social media, she connects with her clientele in a way many doctors and dentists shy away from.
“I’ve always been interested in how people choose to communicate,” explains Grace, who earned a bachelor’s degree in communications from Northwestern University before choosing dentistry and orthodontia as her career. “In talking with my patients’ parents, mostly young moms, I realized that if I wanted to build relationships with them and attract new clientele, I needed to be where they were: online.”
Since connecting with parents digitally, Grace has expanded to two Chicagoland offices, staffed by a large team of dentists, orthodontists and support personnel. So she isn’t overwhelmed or distracted from her patients, she has created a system for triaging messages. “I’ve delegated the authority of monitoring and prioritizing Facebook and email messages to designated members of the team,” she says. “They can answer many questions themselves and let me know of anything that requires my personal response.”
Similarly, Grace delegates her financial well-being to her PNC banking team. She says that while she switched to PNC because it was offering lower interest rates than the bank she had been using, she has found many reasons to stay: “My PNC banking team is very knowledgeable about the specific financial needs we have as dentists. They’ve been very supportive of my business and my family. In fact, PNC recently helped my father with his commercial buildings and mortgages.”
Also social in her personal life, she belongs to a mom’s group and a book club. The camaraderie she experienced there, coupled with her ongoing quest to achieve life balance, inspired her to set up a Facebook group called Mommy Dentists in Business, a name she has since trademarked. It’s also the name of her 2018 book, “Mommy Dentists in Business: Juggling Family and Life While Running a Business” (co-written with 15 of her “mommy dentist colleagues”) and a podcast series she began in 2017.
“I started the Facebook group to stay in touch with colleagues in other cities and states. We would share insights into new equipment and procedures, and other business-related topics,” Grace says. “But as participation grew, it was clear there was a broader need for more personal support: handling the emotional stress of owning a practice, dealing with our children’s issues and managing our own health and wellness, for example.”
The Mommy Dentists in Business group, through which Grace and her peers now share webinars, live events and podcasts, has grown to include 5,000 members. Her podcasts, which feature not only Dr. Yum but also a rotating cast of experts — CEOs, lawyers, nutritionists and more — average over 500 downloads per episode. And interest levels continue to rise.
“Women recognize the potential of being part of supportive groups like Mommy Dentists in Business. They boost your confidence, spirit, peace of mind and professional development,” she concludes. “In fact, my sister has started a Mommy Lawyers in Business group from her practice in California. No matter what field you work in, peer support is a powerful force.”
Yummy Dental and Orthodontics for Kids
Chicago and Glenview, IL
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