Joline Godfrey
Managing Director of Family Learning & Programming for the Hawthorn Institute for Family Success

Joline Godfrey is a Senior Vice President and Managing Director of Family Learning & Programming of Hawthorn, PNC Family Wealth®, a business dedicated to serving the needs of individuals and families with investable assets in excess of $20 million. She is part of the Hawthorn Institute for Family Success, which is dedicated to preparing families for their wealth. In this capacity, Joline develops and delivers a series of products and services for nurturing financially mindful children and thriving families.

Joline has been an innovator in financial education and well-­being for families for over two decades. She is the author of Our Wildest Dreams: Women Making Money, Having Fun, Doing Good; No More Frogs To Kiss: 99 Ways to Give Economic Power to Girls; Twenty $ecrets to Money and Independence: The DollarDiva’s Guide to Life; and Raising Financially Fit Kids.

The founder of Independent Means, she created a unique developmental approach to financial education, giving new families tools for raising children growing up in the midst of abundance. That company was acquired in 2015 and Godfrey went on to build a new educational platform for families, The Unexpected Table.

She has earned numerous speaking and consulting opportunities, including invitations to address gatherings that include Fast Company and Inc. 500 conferences; the exclusive Padres e Hijos gathering in Latin America, hosted each year by Carlos Slim; and an historic meeting at Ten Downing Street organized by Gordon Brown to encourage a more entrepreneurial UK generation. She has spoken to families from Dallas to Dubai and at many of the most prestigious family office gatherings in the world.

Joline graduated from the University of Maine and received an M.S.W. from Boston University. She was awarded an Honorary Degree in Business from Bentley College for her achievements in financial education. Godfrey was a Kellogg Leadership Fellow and has been recognized in features for The Today Show, Oprah, Fortune, Business Week, Inc. Magazine, and The New York Times.