La Dra. Vanessa Hall, vicepresidenta y gerente de proyectos de tecnología de PNC (L) y Anya Emerson, cofundadora y directora de operaciones de Mightly (R)

Según un informe de Harvard Business Review[1], las empresas emergentes lideradas por mujeres obtuvieron tan solo el 2.3 por ciento del financiamiento de capital de riesgo en el 2020, aunque las empresas administradas por mujeres generan el doble de los ingresos por dólar[2] invertidos que las empresas administradas por hombres. Y, según el informe sobre la Brecha de Género Global del Foro Económico Mundial del 2020, podrían tomar otros 257 años (ver Project 257SM) para que las mujeres logren la igualdad financiera de los hombres, lo que se debe en parte a la falta de financiamiento y apoyo para las empresas propiedad de mujeres.

Coralus,[3] a global nonprofit organization, seeks to address these funding disparities. It offers zero-percent interest loans, as well as coaching and a global ecosystem of support, to women- and non-binary-owned small businesses (dubbed Ventures) with a focus on impacting one or more of the United Nations Sustainable Development Goals – or what Coralus calls, working on the World’s To-Do List. Since 2015 Coralus has distributed more than $7 million in financing to more than 107 Ventures worldwide.

“The Coralus community is working on the World’s To-Do List,” explains Dr. Vanessa Hall (she/her), VP Technology Project Manager at PNC in Dallas. “Esto incluye combatir el hambre y la pobreza, trabajar para lograr la igualdad, mejorar la educación y muchas cosas más”.

As one of over 1850 U.S. Coralus Activators, Hall votes on which Ventures secure funding. She looks for applicants who let their personality and passion shine through, and clearly communicate how their work aligns with Coralus’s mission. “Quiero ver pruebas de que un producto o servicio de un emprendimiento abordará cuando menos uno de los componentes de la lista de tareas pendientes del mundo”, explica.

Dar a conocer un sólido modelo de negocio y proyecciones financieras consistentes también son aspectos fundamentales para ella”.No podrás comenzar a resolver los problemas del mundo si tu empresa no es viable en términos financieros”, dice Hall. The Coralus worldwide trust-based community provides the support necessary to assist businesses in creating and growing a scalable model while building relationships with radically generous people along the way.

Beneficios adicionales al financiamiento

Hall loves serving as a Coralus Activator, a role she applied for when PNC launched its three-year, $1.257 million partnership with Coralus in 2021. Activators are women or non-binary people who contribute $92 per month, or $1,100 annually, to fund the perpetual loan fund that Coralus lends out to Ventures at 0% interest. As part of PNC’s partnership with Coralus, PNC underwrote the $1,100 annual Activator fee to name a Coralus Activator like Hall in each of its 53 markets across the United States.

In addition to their contribution to the Coralus loan pool, Activators also share their expertise, professional networks and buying power to help Ventures grow and scale – even including those who aren’t selected to receive a no-interest loan. Entrepreneurs like Anya Emerson, co-founder and Chief Operating Officer of Mightly,[5] a sustainable children's wear brand offering Organic and Fair Trade Certified™ children's clothing for kids ages 2 to 14, and a previous applicant for Coralus funding, says the Coralus community of Activators and Ventures is worth its weight in gold.

"There are few business organizations out there as active as Coralus and as accessible to young businesswomen; each Coralus event is a tidal wave of openness, support and encouragement," says Anya Emerson, co-founder and Chief Operating Officer of Mightly. “The Coralus application process alone benefits your business. Nos ayudó a refinar nuestra misión, determinar nuestro impacto y definir nuestras metas, y hemos sido capaces de utilizar los materiales para otras solicitudes de subvenciones o préstamos, asuntos de medios y relaciones públicas”, dice Emerson (ella/la).

Hall concuerda. “Coralus is truly like a breath of fresh air. I’ve attended many Coralus virtual events and meetings, and I haven't met a person yet that wouldn't take time to assist and offer support,” she says.

Los activadores son diferentes en cuanto a edad, etapas comerciales, sectores y orígenes. Debido a que muchos activadores están establecidos en el ámbito empresarial (además del cargo que ocupa en PNC, Hall es propietaria de Crossroads Information Technology Group, LLC.), están preparados para ofrecer asesoría y tutoría a los nuevos propietarios de empresas, dice Emerson.

“Coralus offers an instant network of like-minded supporters ready to help new entrepreneurs,” she explains. “All women or nonbinary entrepreneurs who have the time should seriously consider joining the Coralus community by becoming an Activator.”

To learn more about becoming a Coralus Activator or Venture and how PNC’s partnership with Coralus is helping to close the 257-year economic gender gap, visit pnc.com/women.