PNC Presents: The Heartbeat of a Billion-Dollar Business.

Ellen Latham, Keynote Speaker of our 2020 Women In Business webcast series, thought she was at the height of her career, when she lost her dream job as manager of an elite fitness spa. Now, she’s sharing the story of how she turned what could have been an insurmountable setback into the enormously popular franchise, Orangetheory Fitness.

Ellen will share how she grew her business into a successful  franchise and brand:

  •   Turning a job loss into an opportunity
  •   The importance of mentorship
  •   Deciding to franchise
  •   Overcoming challenges due to COVID-19

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