"PNC understands the complexities of our business and stays on top of our needs. The personal aspect of PNC's support--we call it a Southern hometown relationship--contributes tremendously to our company's success."
Family Business Commits to Family Care
When Kim Flair's company promises to take care of your family, it's not an idle promise or a promotional pitch. Homewatch CareGivers provides in-home care ranging from helping seniors with daily tasks like housekeeping, laundry and errands to providing round-the-clock care for clients with dementia and other medical conditions that require constant support.
"In the Eurasian country of Georgia, where my husband, Anzor Gachechiladze, grew up, aging family members don't move to eldercare facilities; they stay with their families thoughout their golden years. He and I share the philosophy that people belong in their homes. We wanted to run a business that enables them to do that," says Kim.
Since 2003, when Kim and Anzor opened their first Homewatch CareGivers franchise, the pair has become one of the top franchisees in the Homewatch CareGivers national network. They've served 1,500 clients in the Chapel Hill and Raleigh, N.C. areas and now employ 145 caregivers and an office staff of 14. The business is not only a labor of love; it's also a family affair. Kim's sister, Krista Flair, a registered nurse with home healthcare expertise, helped to start the business. Two of Kim and Anzor's daughters, Stephanie Wright and Leslie Mazzola, recently became partial owners. Their youngest daughter, Anna Gachechiladze, a full-time college student, works part-time in the family business as well.
"For many years, I held two full-time jobs -- my job with Homewatch CareGivers and my position of database manager for the School of Social Work at the University of North Carolina," explains Kim. "Now that our daughters have become more involved, I've been able to reduce my involvement in day-to-day operations and instead focus on strategic decision-making and administrative supervision. Stephanie and Leslie complement each other in terms of business strengths. We're confident about their capabilities, and we know that our family franchises will continue to grow under their guidance. They'll keep our commitment to family care going through the next generation."
Navigating the Financial Complexities
Operating two franchises with multiple family members has necessitated creative business structuring. Kim and Anzor are owners of a number of limited liability corporations (LLCs) that need substantial banking support.
"We're grateful to our local PNC banking team for consistently supplying us with information, ideas and insights. PNC understands the complexities of our business and stays on top of our needs," says Kim. "In addition to supporting our business and personal interests, our banking team provides financial education to our employees. The personal aspect of PNC's support--we call it a Southern hometown relationship--contributes tremendously to our company's success."