Bonnie Foster, DDS
"Our PNC banking team has been phenomenal in identifying solutions that make sense for us and then helping us implement them. Our processes have been streamlined, so we have more time to focus on what we do best."
A Business Built on Care
Dr. Bonnie Foster knows why patients become loyal. "While our equipment is industry standard, and we're up on all the current procedures, what makes our patients stay with us is our genuine concern for their well-being," she says. "Dentistry is a very personal business, and every patient who walks through our door is truly a member of our dental family."
The depth of Dr. Foster's relationships with her patients is illustrated by the story of one couple's journey back to her care. This husband and wife were Dr. Foster's patients while she was a hygienist nearly 30 years ago (she held this part-time position from 1983 to 1993 while raising her three children). Unaware that she had returned to dental school a decade later, they were surprised and delighted to see her dental office sign in 2006 while driving through Warrenton, Virginia. They didn't hesitate to stop in and sign up as "new" patients, even though they lived 30 miles away. Their actions exemplify the loyalty that pervades Dr. Foster's practice.
Although she began building her following long before her graduation from dental school in 1997, that was the year Dr. Foster's brand really took root. The dentist with whom she had worked as a dental assistant died suddenly in a plane crash, and Dr. Foster took over his Manassas, Virginia, practice. She quickly discovered that she had a knack for business as well as for dentistry: She grew this practice significantly in under a year and opened a successful second office -- her current practice -- in Warrenton in 1999. Some eight years later when she decided to sell the original location, her business thrived despite the downsizing.
Perhaps it's Dr. Foster's interest in her patients' overall physical well-being that keeps them coming back. In addition to oral health, she frequently discusses heart health, diet, nutrition and fitness with her patients -- some of whom are also clients of her second business, Vertical Girl Fitness, where five nights a week she teaches fitness, aerial arts and circus arts. (Dr. Foster holds credentials in aerial yoga and lyra -- aerial hoop -- and has trained with the New England School of Circus Arts in trapeze. She continues to attend a variety of fitness courses to stay current with industry practices). Now in its third year, Vertical Girl Fitness has become a growing and lucrative business. But the ultimate reward is intangible, says Dr. Foster: "I find joy and balance in teaching yoga and other fitness classes, because I know I'm helping others stay positive and strong."
Dr. Foster recently moved her banking relationship to PNC from a financial institution she had been with for 25 years. For Dr. Foster, "convenience and exceptional accessibility to knowledgeable healthcare bankers" trumped loyalty. "Our PNC banking team has been phenomenal in identifying solutions that make sense for us and then helping us implement them," she says.
In particular, PNC helped Dr. Foster automate administrative functions that her staff had managed manually. "From electronic check deposits to a system that automatically sets up payment arrangements with our patients, PNC provides services that make doing business easy," she shares. "Our processes have been streamlined, so we have more time to focus on what we do best: offering our patients our undivided attention."