"When I talk with my team about the culture we need to build and nurture, I use PNC as an example. PNC anticipates our needs better than we can ourselves. Their commitment is remarkable."
Double Take Sets the Stage for Success
Two years after starting GlowTouch, a technology services firm, in 2002, Vidya Ravichandran became overwhelmed juggling the responsibilities of her personal and professional lives. At home, she was raising a young child; at work, she managed sales, marketing, operations and client management with only a small support team. To regain her equilibrium, Vidya sold the majority of her interest in GlowTouch to another technology services company, then worked there as an employee for three years.
Then she bought her company back.
"I doubted my ability to grow the business, so I sold it," explains Vidya, whose career has included positions in bioinformatics, information technology and e-commerce. "Then I realized I had made a mistake in not giving myself the time or opportunity to build a successful business. I will never again underestimate my potential to achieve my goals."
Under Vidya's leadership, GlowTouch, which provides clients with application and software development, Web design and business intelligence services, has become one of the most celebrated companies in Kentucky. It made Inc.'s list of the 500 Fastest-Growing Companies in 2009 and 2010 (#244 in 2010), and earned the 2010 Hot Dozen Companies and Fast 50 Awards in Greater Louisville. Since Vidya reclaimed her business, the company has quadrupled - nearly quintupled - in sales volume. Its offices, in Louisville, Palo Alto, California, and Mangalore, India, house 800 full-time employees.
"The technology services market continues to grow, and our hybrid business model - with client relationship and project management teams stateside and development and production teams overseas - makes us the attractive choice to businesses of all sizes," says Vidya.
Corporate Culture Focuses on the Client
Vidya instills commitment in her team by helping them see the value of understanding customer needs and always putting the customer first. "When I talk with my team about the culture we need to build and nurture, I use PNC as an example," she says. "PNC anticipates our needs better than we can ourselves. Our banking team consistently recommends products that are useful to us, because they're genuinely interested in helping us succeed. Their commitment is remarkable."
Vidya looks toward the future with confidence. "2009 and 2010 were challenging years because clients put projects on hold due to economic issues," she says. "Now those projects are coming back and we're on the verge of another growth spurt. In fact, we recently hired 10 new employees. The economy is improving, the need for technology services is growing, and we have strong processes and delivery mechanisms. We are poised to continue growing substantially."