Women in Business
Women to Excel in Their Business
                                 Women Who Achieve
Dianne Semingson

Business Details
DLS International
Philadelphia, PA

Words of Wisdom

"Achievement comes with a special responsibility, and vulnerability, for which many of us had not bargained. To our surprise, we have become role models and must play our parts, in good times and bad, with dignity and courage. Someone is always listening and learning."

Business Awards

more  Board Member of the Year, YMCAs of Greater Philadelphia and Vicinity, 2010

more  Live United Award, United Way of Southeastern PA, 2009

more  Board Member of the Year, PNC Wealth Management Women's Financial Services Advisory Board, 2007

more  Pennsylvania's Best 50 Women in Business, 2003

more  Woman of Distinction, Philadelphia Business Journal and National Association of Women Business Owners, 2002

more  Woman of the Year, Philadelphia Chapter of Business and Professional Women, 1986

more  Silver Medal, Philadelphia Club of Advertising Women, 1985

more  Commonwealth of Pennsylvania Honor Roll of Women, 1985

more  Delaware Valley Women of Achievement, 1984

more  President's Award, Sales and Marketing Executives International, 1983

Community Involvement

more  Board Member, St. Christopher's Hospital for Children
more  Board Member, PNC Women's Financial Services Advisory Board
more  Advisory Board Chair, RevolutionCare, Inc.
more  Vice Chair, YMCAs of Greater Philadelphia
more  Executive Committee and Board Secretary, Committee of Seventy
more  Vice Chair, Avenue of the Arts, Inc.
more  Board Member, Wilma Theater and United Way
more  PA Council on the Arts

Read More Stories from Women Who Achieve

Dianne Semingson
DLS International

"My PNC Wealth Management team always makes sure that I don't neglect myself in terms of my business or personal situation. They ease my stress by focusing me on what I need to address, whether it's day-to-day finances or retirement, estate or emergency planning."

New Perspectives Fuel Business Growth

When Dianne Semingson established DLS International in 1990, she opened the door to a wealth of new resources to support businesses and other organizations striving to grow and prosper. Committed to helping these entities better understand themselves, the markets they serve and their potential for growth, DLS has become the long-term strategic advisor providing business development, market planning and marketing communications services to many of Philadelphia's most respected corporations, foundations and community organizations.

"We offer an independent perspective that complements our clients' internal view of their circumstances," Dianne explains. "Bringing an 'outsider' in to help them think beyond their own experiences is helpful as they strive to broaden their scope and grow into the future."

DLS also differentiates itself by making pivotal connections between businesses. "We not only introduce businesses to one another but also help our clients nurture those relationships. Strategic relationship-building is a critical part of strategic growth," says Dianne.

Blazing New Trails for Women

The experiences that so dramatically shaped Dianne's professional capabilities included senior positions in both the public and private sectors. She has served as regional director for the U.S. Department of Commerce (during the Carter administration), as Philadelphia's City Representative and member of the mayor's cabinet. She has also held executive-level positions with ARCO Chemical Company and The Hill Group Inc., an international construction consulting and engineering firm.

During each phase of her career, Dianne has set the stage and served as a role model for professional women everywhere. Her appointment to the Department of Commerce represented the first time a Philadelphia woman oversaw a federal agency. She was the first woman elected vice president of the Union League of Philadelphia, an organization whose membership at the time was less than 10 percent women. And, in the late 1980s, in response to a request from the Women's Business Development Corporation of New York, Dianne authored the book "Women-Owned Businesses: Work in Progress," exploring what was then a new boom in women-owned business creation. Her research identified the resources women business owners needed to succeed and encouraged advocacy for women entrepreneurs.

Today, as a member of the Women's Financial Services Advisory Board at PNC, Dianne continues to support women by providing insight to PNC on the financial issues that impact businesswomen. "It's very gratifying when we can connect the resources of PNC to help a woman through a major stage in her life," says Dianne. "An entrepreneur striving to grow her business, a seasoned business owner looking to divest or a woman looking to secure her financial well-being during a divorce all need a trusted financial advisor."

For her own financial guidance, Dianne relies on her PNC Wealth Management team. "Sometimes I get so caught up in the demands of my business and community efforts that I lose sight of my own financial planning needs," she says. "The people at PNC always make sure that I don't neglect myself in terms of my business or personal situation. They ease my stress by focusing me on what I need to address, whether it's day-to-day finances or retirement, estate or emergency planning."