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Business INSIGHTS e-News for Professional Services
e-News Articles Library

Each month we update this online library with helpful articles and tips from previous issues of our Business Insights for Accountants e-Newsletters. We hope you'll find inspiration and ideas that help your business and your clients thrive.

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Business Management  |  Sales & Marketing  |  Industry Focus

Sales & Marketing -

Subscription Business Model's Rising Popularity
Appeal to consumers by offering fixed costs, certainty and convenience.

Online Video as a Marketing Strategy
Tap into the popularity of online videos to reach more customers and grow your business.

Win Them Over
Use the Internet to help potential clients surface more quickly for you.

Spreading the Word
Word of mouth marketing makes a resurgence - and more people than ever are listening.

What Your Website Is Telling You
Discover ways to generate more traffic on the information superhighway.

Defining Your Brand
You know what your company stands for. But are you communicating that message to clients?

How Well Do You Know Your Potential Clients?
Defining who you want to work with is the first step in bringing them through your doors.

Promote Yourself
Mobile tags are popping up everywhere--and capturing prospective clients with them doesn't take a degree in computer science.

What Kind of SEO Do You Need?
Effective search engine optimization can help your firm gain prospective clients' interest online.

3 Ways to Prepare for Presentations
Offering your expertise through a speakers' bureau or continuing education program makes a positive impression.

Keep Your Name in the News
Learn how creating a press relations plan and volunteering to serve as a news source may help you attract customers.

Do Postcards and Newsletters Still Attract Clients?
With most communication happening electronically, print still has a role to play.

3 Ways to Create Community
Try these tips to build support for your brand and your services.

Do My Tweets Really Matter?
Used properly, social media microblogs drive buzz about your business. These tips will help you prepare a successful social media program.

Create Your Online Home
A clearly defined, well-branded and engaging website is one of the keys to business success.


The article you read was prepared for general information purposes by McMurry. These articles are for general information purposes only and are not intended to provide legal, tax, accounting or financial advice. PNC urges its customers to do independent research and to consult with financial and legal professionals before making any financial decisions.These articles may provide reference to Internet sites as a convenience to our readers. While PNC endeavors to provide resources that are reputable and safe, we cannot be held responsible for the information, products, or services obtained on such sites and will not be liable for any damages arising from your access to such sites. The content, accuracy, opinions expressed, and links provided by these resources are not investigated, verified, monitored or endorsed by PNC.