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Business Insights for Women
PNC INSIGHTS Magazine Spring/Summer 2014 Issue
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PNC provides financial literacy resources for kids - and helps grow the next generation of entrepreneurs.

As part of its 10-year, $100 million program promoting early childhood education (Grow Up Great), PNC has joined with Sesame Workshop to teach preschoolers the basics of financial management.

Why so young? Research shows that children who participate in high-quality preschool programs are more likely to experience educational achievements, strive toward higher vocational aspirations and contribute to society later in life. Providing that quality programming may help reverse the tide seen in recent surveys, which indicate that young adults today display much lower financial literacy than previous generations, making them less well-equipped to enter the workforce.

To get kids started, Sesame Workshop and PNC have produced 1 million outreach kits in English and Spanish called For Me, for You, for Later: First Steps to Spending, Sharing, and Saving. Available at all PNC branches, the kit contains:

  • An original Sesame Street DVD in which familiar Muppets such as Elmo and Cookie Monster learn the fundamentals of spending, saving and sharing
  • A related activity book starring the Muppets
  • Strategies to help parents and caregivers model age-appropriate financial concepts during everyday moments

The program is rounded out by an additional online educator guide and an interactive game where kids help Cookie Monster make the right financial choices during his everyday routines. In addition, PNC will launch a new children's savings account in 2011, designed to inform and entertain kids - and reinforce money-wise lessons - by blending interactive functions, Sesame Street characters and the technology behind PNC's popular Virtual Wallet.

Altogether, the program offers a fun, interactive way for parents to teach young children the basics of financial literacy using "teachable moments" to make kids aware of day-to-day financial decisions. To learn more and to download a multimedia financial education kit for your child, visit PNC Grow Up Great.



The article you read was prepared for general information purposes by McMurry. These articles are for general information purposes only and are not intended to provide legal, tax, accounting or financial advice. PNC urges its customers to do independent research and to consult with financial and legal professionals before making any financial decisions.These articles may provide reference to Internet sites as a convenience to our readers. While PNC endeavors to provide resources that are reputable and safe, we cannot be held responsible for the information, products, or services obtained on such sites and will not be liable for any damages arising from your access to such sites. The content, accuracy, opinions expressed, and links provided by these resources are not investigated, verified, monitored or endorsed by PNC.