Social media can serve your business, if you know how to use it. This new book offers tips that simplify the transition from real-world communication to virtual networking.
If you find the social media world of Facebook, Twitter and other services confusing, you're not alone. These online services are evolving continuously, and the rules, from privacy issues to netiquette, seem to be in constant flux. But making sense of social media is worth the trouble as a totally new way to engage your customers and create a dynamic relationship with them.
In her new book, Power Friending: Demystifying Social Media to Grow Your Business, Canadian technology writer and television personality Amber Mac (the last name is short for MacArthur) explains that harnessing the power of social networking for your company or career needn't be complicated or expensive. It just involves the same rules your mother taught you about how to behave with friends:
Power Friending draws on real-life examples to help you create and maintain an online identity that can bring you closer to your best customers without a lot of time, energy and money.
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