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Business Insights for Women
PNC INSIGHTS Magazine Spring/Summer 2014 Issue
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If you own at least a quarter of your business, the W-Biz Insight online survey panel may provide a new way for you to learn from other women and contribute to exceptional research

For nearly two decades, the Center for Women's Business Research has produced groundbreaking research and objective analyses by giving voice to women business owners (WBOs) and measuring their economic and social impact. Now, if you are a WBO with at least a 25 percent ownership share in a business, you can add your voice to these influential research projects by registering for W-Biz Insight, the Center?s national online survey panel.

"The research panel is one of the most important tools available for women business owners to learn from one another," says Patricia Greene, Chair of the Center and the President's Distinguished Chair in Entrepreneurship at Babson College in Wellesley, Mass. "It allows us to ask about the important issues of the day for women business owners and report on them in a highly time-sensitive manner."

W-Biz Insight is designed to provide actionable insight to decision makers, policy makers, marketers and WBOs worldwide. It helps document the challenges and opportunities that women face in their firms by benchmarking their businesses against similar businesses. Sharing this current knowledge with the Center helps ensure that WBOs, as a group, are heard within the national economic, social and political discussions of the day.

If you meet the ownership criteria mentioned above, and you'd like to lend your voice to these efforts, go to the W-Biz Insight website at www.w-bizinsight.org to register. Once you do, you'll be asked to participate in surveys linked to broad research projects as well as those intended to gauge reaction to economic developments, policy changes and news events.

Registered panelists are invited to participate in studies periodically throughout the year (and asked to participate in at least four), each of which usually requires fewer than 10 minutes. Anonymous, aggregate results are distributed on the Center's website (www.womensbusinessresearch.org), in press releases and, soon, through an ambitious social networking initiative.



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