Try these techniques to maximize your return on charitable donations.
You're probably aware of the benefits of "doing well by doing good," but are you maximizing the value of your company's philanthropic efforts? According to the Better Business Bureau, for every dollar a company gives to charitable organizations, it gains $2 to $3 in sales. While the primary goal of your corporate philanthropic efforts should be to help others, and you should choose causes that you and your team can support enthusiastically, these simple tactics will maximize the impact of your donation:
To find a reputable charity, visit charity-rating websites such as the Better Business Bureau, givewell.org, charitywatch.org or charitynavigator.org.
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