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Press kit: PNC Women Business Owners Outlook Survey -- Part II
Women Business Owners Seek Long-Term Growth, Forego Price Hikes and Apply New Ideas to Endure Sluggish Economy
Survey Results:
National Overview  Acrobat PDF File
Chicago  Acrobat PDF File
Florida  Acrobat PDF File
Maryland  Acrobat PDF File
New Jersey  Acrobat PDF File
Ohio  Acrobat PDF File
Pennsylvania  Acrobat PDF File
Related Links:
Press Release  Acrobat PDF File
Learn More About PNC
Media Contact:
Tim Rice
PNC Women's Resources:

Key Findings:

A majority of women business owners nationwide are seeking growth in the next two years, but many are hesitant to increase their prices or take on risk in the face of rising costs and a stubborn U.S. economy.

The findings from the second phase of the PNC Women Business Owners Outlook also show that many women owners rely on trying new ways of doing things to make business decisions as they endure the slow economic recovery.


  • Sky's the limit: Women owners have high aspirations for growth despite the lagging economy. Eight out of ten owners hope to grow their business at least a moderate amount. This compares to 11 percent who plan to reduce, sell or close their business.

  • Risky business? The majority of women owners are looking to avoid risk. Only four in 10 (39 percent) are willing to accept moderate risk to grow their businesses, compared to 60 percent who prefer a conservative or balanced approach.

  • Who's online: More than half of women business owners report using social media for their business. Facebook leads the way, with four in 10 citing usage of the popular social networking tool.

Graphics For Media Use

Downloadable Survey Results Graphic (JPG files). Right click on links below to save or view files.


Sample file: 275 x 216 size:


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