|Liberty Property Trust
|Words of Wisdom|
"Never stop learning. Never stop believing you can grow and achieve your goals."
Association for Financial Professionals, 1999 - Present
Jennifer Landis, CTP
"I've been part of PNC's Pinacle® User Group for five years, and I've watched the Pinacle information and reporting services improve by leaps and bounds. PNC is receptive to our ideas. My input truly makes a difference, and that demonstrates to me that PNC listens to their customers."
A Passion for Change
Jennifer Landis is the consummate early adopter. Show her a new product, process or technology to make her team's lives easier, and she will find a way to incorporate it. Innovation is one of the reasons Jennifer changed her focus from accounting to treasury at Liberty Property Trust, a $6.4 billion real estate investment trust serving more than 20 U.S. and U.K. markets.
"With treasury, I'm free to explore creative solutions and develop new business processes," Jennifer explains. "I have the opportunity to work with bankers who introduce me to cutting-edge technologies and ideas that help us move forward. It's very exciting."
One of the new banking tools Jennifer has adopted is the Universal Payment Identification Code (UPIC), designed to thwart ACH fraud. PNC issued Liberty a UPIC, an account identifier that masks the company's true account number, after Liberty suffered a rash of check and credit card fraud. "PNC has helped us tighten our fraud prevention measures with Payee Positive Pay, UPIC and debit blocks. PNC has products to help us overcome problems," says Jennifer.
Jennifer is quick to help PNC resolve problems as well: As a member of PNC's Pinacle® User Group and Payables Client Advisory Board, she shares insights into the needs of her organization so that PNC can develop innovative, effective solutions. "PNC is constantly updating and strengthening its products," she says. "I've been part of the Pinacle User Group for five years, and I've watched the Pinacle information and reporting services improve by leaps and bounds. PNC is receptive to our ideas. My input truly makes a difference, and that demonstrates to me that PNC listens to their customers."
The Drive to Succeed
Jennifer's proactive approach helped her build Liberty's treasury department from scratch. She progressed from an entry-level accounting position 26 years ago to the position of controller and ultimately to vice president, Treasury.
"Our company started modestly, in a farmhouse," Jennifer explains. "From the time Rouse & Associates went public in 1994, becoming Liberty Property Trust, we grew exponentially. I became the first person at Liberty dedicated to treasury. I developed treasury processes and systems based on what I learned talking with bankers, members of the Association for Financial Professionals, my co-workers and peers at other companies. I asked a lot of questions, recognizing that input from all stakeholders was critical. Today we're strong and growing more efficient every day."
Through the course of her career with Liberty, Jennifer earned both her MBA and Certified Treasury Professional® designation. "With a liberal arts degree in political science and international studies, my plans certainly didn't include becoming a treasurer, but I'm so glad I ended up here. My job is fun, creative and fulfilling," she says. "What more can you ask from your career?"