"My PNC Wealth Management team always makes sure that I don't neglect myself in terms of my business or personal situation. They ease my stress by focusing me on what I need to address, whether it's day-to-day finances or retirement, estate or emergency planning."
New Perspectives Fuel Business Growth
When Dianne Semingson established DLS International in 1990, she opened the door to a wealth of new resources to support businesses and other organizations striving to grow and prosper. Committed to helping these entities better understand themselves, the markets they serve and their potential for growth, DLS has become the long-term strategic advisor providing business development, market planning and marketing communications services to many of Philadelphia's most respected corporations, foundations and community organizations.
"We offer an independent perspective that complements our clients' internal view of their circumstances," Dianne explains. "Bringing an 'outsider' in to help them think beyond their own experiences is helpful as they strive to broaden their scope and grow into the future."
DLS also differentiates itself by making pivotal connections between businesses. "We not only introduce businesses to one another but also help our clients nurture those relationships. Strategic relationship-building is a critical part of strategic growth," says Dianne.
Blazing New Trails for Women
The experiences that so dramatically shaped Dianne's professional capabilities included senior positions in both the public and private sectors. She has served as regional director for the U.S. Department of Commerce (during the Carter administration), as Philadelphia's City Representative and member of the mayor's cabinet. She has also held executive-level positions with ARCO Chemical Company and The Hill Group Inc., an international construction consulting and engineering firm.
During each phase of her career, Dianne has set the stage and served as a role model for professional women everywhere. Her appointment to the Department of Commerce represented the first time a Philadelphia woman oversaw a federal agency. She was the first woman elected vice president of the Union League of Philadelphia, an organization whose membership at the time was less than 10 percent women. And, in the late 1980s, in response to a request from the Women's Business Development Corporation of New York, Dianne authored the book "Women-Owned Businesses: Work in Progress," exploring what was then a new boom in women-owned business creation. Her research identified the resources women business owners needed to succeed and encouraged advocacy for women entrepreneurs.
Today, as a member of the Women's Financial Services Advisory Board at PNC, Dianne continues to support women by providing insight to PNC on the financial issues that impact businesswomen. "It's very gratifying when we can connect the resources of PNC to help a woman through a major stage in her life," says Dianne. "An entrepreneur striving to grow her business, a seasoned business owner looking to divest or a woman looking to secure her financial well-being during a divorce all need a trusted financial advisor."
For her own financial guidance, Dianne relies on her PNC Wealth Management team. "Sometimes I get so caught up in the demands of my business and community efforts that I lose sight of my own financial planning needs," she says. "The people at PNC always make sure that I don't neglect myself in terms of my business or personal situation. They ease my stress by focusing me on what I need to address, whether it's day-to-day finances or retirement, estate or emergency planning."