Small Business
CFO: Cash Flow Options from PNC
Women Business Owners Outlook
Summer 2011

The PNC Women Business Owners Outlook surveys women-owned businesses in PNC regions, as well as nationally, and is commissioned by The PNC Financial Services Group, Inc. (NYSE: PNC) This survey1 includes the results from nearly 1,300 business owners and senior decision-makers of small to mid-sized women-owned businesses.

The outlook survey is intended to gauge the mood and sentiment among women business owners about their own expectations, economic factors and other issues that impact the way they will run their business in the coming months.

View the 2011 survey results here.

Part II:  August 2011 - Business Perspectives
Part I:  June 2011 - Economic Outlook
Women Business Owners Seek Long-Term Growth, Forego Price Hikes and Apply New Ideas to Endure Sluggish Economy

Business Perspectives:
August 2011
National Overview
New Jersey
Related Links:
Press Release
Learn More About PNC
PNC Women's Resources:

Key Findings:

A majority of women business owners nationwide are seeking growth in the next two years, but many are hesitant to increase their prices or take on risk in the face of rising costs and a stubborn U.S. economy.

The findings from the second phase of the PNC Women Business Owners Outlook also show that many women owners rely on trying new ways of doing things to make business decisions as they endure the slow economic recovery.


  • Sky's the limit: Women owners have high aspirations for growth despite the lagging economy. Eight out of ten owners hope to grow their business at least a moderate amount. This compares to 11 percent who plan to reduce, sell or close their business.
  • Risky business: The majority of women owners are looking to avoid risk. Only four in 10 (39 percent) are willing to accept moderate risk to grow their businesses, compared to 60 percent who prefer a conservative or balanced approach.
  • Who's online: More than half of women business owners report using social media for their business. Facebook leads the way, with four in 10 citing usage of the popular social networking tool.

  • Forecast for Growth