I had a lot of experience in the fitness industry before launching barre3. Fitness is predominantly about this idea of conquering your body or changing your body to a physical ideal, whether that's inside or outside. It's still an attachment to that ideal. And I don't think that serves all of us. There is just some amazing tailwinds that are that are driving the growth of our business. And one of them is a mindset shift, around being fit on the inside.
We have 207 studios now. They are all owned and operated by women. We focus on designing the workout around women's physiology. We have different physiological needs. And because of that, we've really designed the actual product around women. And those women often raise their hand and say, hey, you know, I come from this background, maybe in finance or as a principal of my school, and I want to make a shift, I think I want to open one of these. And that is why I'm here. I love being a franchisor.
I am so optimistic for our future at barre3. And it's grounded in our foundation just how hard we've worked for 17 years, day after day. To stay consistent with our vision, mission and core values.
I went into barre3, this first location with a business plan and vision to grow it into something big. My husband and I are co-founders. We wrote, I think, a, you know, 55 page business plan around, a growth strategy. And we knew going in that we wanted to franchise. For us, it was really important to have scale, because we're tackling such a big thing, we're redefining what success and fitness means. And that's hard to do with just one studio.
I have the privilege of having a network of other people who have grown amazing brands and businesses, and there are definitely some common threads, especially with entrepreneurs. And one of them is to be bold and scratch your own itch like I did. Like if you have a problem that's not being solved, that data point of one is enough to get started. The second is have enough confidence in yourself to know that you are deserving of your dream team even before you can afford it. And then I think the third is a continuous practice of being self-aware, looking inside and really being honest with yourself, with who you are, where your power lies, where your shadow is, to and be really honest around both and, build a practice of being aware and then taking actionable steps to show up in the world in a way that you're proud of and that's authentic to who you really are.
I'm Sadie Lincoln, founder of barre3, and I am sharing these tips because money is every woman's business.
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