Economic uncertainty is reshaping the business landscape, but U.S. CFOs are not retreating, they are recalibrating. In a recent survey sponsored by PNC Bank and conducted by Bloomberg Media’s data science team, 300 CFOs from U.S.-based companies with at least $5 million in annual revenue shared how they’re navigating volatility and identifying future investment priorities.

Despite persistent challenges from inflation and tariffs to regulatory shifts, 70% of CFOs reported that economic uncertainty has had a positive impact on their organizations. This optimism is especially strong among younger, mid-market leaders who have already adapted their business models to meet changing conditions.

Rather than waiting for clarity, CFOs are proactively adjusting capital strategies. Many are delaying M&A activity, reducing R&D and tech spending, and increasing borrowing to preserve liquidity and operational flexibility.

When asked about the most promising areas for investment through the end of 2025 and into 2026, CFOs consistently pointed to:

  • Artificial Intelligence (AI): Seen as a transformative tool for operational efficiency, forecasting and customer engagement.
  • Enterprise Resource Planning (ERP): Modernizing ERP systems is essential for integrating data, improving efficiency and supporting global operations.
  • Cybersecurity: With threats continuously on the rise, cybersecurity remains a top concern.

As a trusted advisor to mid-market, and large companies, PNC Bank encourages CFOs to approach these investments with a strategic lens.

The survey found that CFOs plan to redirect funds toward operational efficiencies rather than launching new capital projects. This shift reflects a measured, risk-aware approach to capital deployment. Companies are focusing on refinancing, preserving liquidity and streamlining operations, especially mid-sized firms.

The CFOs surveyed are not just reacting to uncertainty, they’re leveraging it. By investing in AI, ERPs and cybersecurity, they’re building more agile, secure and data-driven organizations.

Brilliant begins here

If you are interested in developing financial strategies to navigate the macroeconomic climate, your PNC Relationship Manager can help. Contact us or learn more here.