Video: PNC Business Plan
Transcript:
Speaker: Starting a business is exciting, but great ideas need a solid foundation. A business plan helps you think about sustainable growth for a lasting legacy. Here's how you can get started. While the executive summary comes first in your plan, it's often written after you've worked through the details. Start by researching the trends in your target market. Then describe what you do, how you meet your customer's needs, and why you're different. Follow with creating your plan for the legal and management structures. Next, outline your marketing plan and what a sales cycle could look like. Then provide a financial overview to make your business attractive to lenders.
And finally, briefly explain how much funding you need and how you'll use it. Wrap up with supporting documents like certifications and business credit reports. No matter your idea, a business plan can lay the foundation for lasting success.
