Fortune magazine is recognizing PNC for its contributions and commitment to our communities by including it in the 2016 list of The 20 Most Generous Companies. The list was compiled with the help of the Chronicle of Philanthropy.
The magazine surveyed the top 150 companies in the Fortune 500 to identify the top 20. PNC placed 19th.
The article called out PNC Grow Up Great® as a central component of PNC’s philanthropy. Here’s what Fortune magazine had to say about PNC and its $72 million in charitable giving and sponsorships across its 34 local markets in 2015:
In 2004, PNC wagered its philanthropic portfolio on early childhood education. Since then, the bank has contributed more than $107 million to that signature giving program, Grow up Great. For example, it is supporting the Thirty Million Words Initiative, which aims to expand the vocabulary of children from low-income families in Chicago. PNC says that narrowing its charitable focus has helped enhance its brand affiliation with a cause and assess the impact of its philanthropy. Workers get 40 hours of paid time off each year to volunteer.
Grow Up Great is part of PNC’s larger efforts to use localized delivery to build relationships and strengthen the communities it serves. Regional presidents in 34 markets direct PNC charitable and sponsorship support to areas of need in their respective locations. This approach helps to establish PNC’s community relationships.
“It’s wonderful to be recognized this way, but the real reward is seeing our communities strengthened by the support that we’re able to deliver across the geographies where we do business,” said Sally McCrady, president of the PNC Foundation and director of community affairs for PNC.