Business Owner Wealth Insights 2026

Finding balance: Where business priorities and personal wealth meet

About the Report

Kaley Keeley Buchanan - Senior Vice President of Head of PNC Organizational Wellness

Don Heberle
Head of PNC Private Bank®

Confident choices start at the intersection of business and personal wealth.

Business owners navigate the evolving demands of growth, succession, legacy and tax planning — all while balancing business and personal financial goals. Our inaugural Business Owner Wealth Insights 2026 report draws on a national survey of 300 middle market business owners to understand what they value most as they plan for the future. The findings highlight where owners feel well prepared, where stronger alignment can create greater clarity, and how private bank services can elevate more strategic, long-term planning.

PNC Private Bank Business Owner Report

Download the Report

Gain insights into how business and personal wealth priorities align—and how an integrated advisory approach can simplify decision making and support confident, forward looking planning.

Key Findings


Source: Business Owner Wealth Insights 2026 Report

Owner Perspective

I wish someone had guided me on the long-term impact of choosing personal needs over the business — and vice versa.

 

— Current Second - Generation Business Owner

Webinar Replay

Learn from our experts as they walk through key research findings, highlighting areas of strength, emerging opportunities, and where greater coordination and guidance can help advance business owners’ goals.


MODERATOR

Don Heberle

Head of PNC Private Bank

Speaker

Judy Raffa

Head of Strategic Advisory Solutions, PNC Private Bank

Speaker

Michael Willetts

Head of Commercial Banking, PNC Bank

Speaker

Julie Williams

Head of PNC Advisory Services, PNC Bank

Insights

Transferring Family Wealth

PNC Survey: Business Owners on Balancing Business and Personal Finances

Report also includes key insights on business succession planning and family legacy

3 min read

Transferring Family Wealth

Integrate Business and Personal Financial Strategies With a Private Bank

Integrated banking can save you countless headaches down the road

5 min read

Business Continuity & Succession Planning

Balancing Personal Finances With Business Reinvestment

A dividend distribution strategy helps plan for business growth while prioritizing long-term wealth goals.

4 min read

Ready to Get Started? Let's Talk.

Put these insights to work through a coordinated advisory approach.

PNC’s private business strategists have devoted most of their careers to providing broad and deep business advisory
and personal financial planning for private and family-owned businesses.

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